#WTDI 4 : Strategic + Authentic Content
with Latesha, Tamika, Megan & Samantha 


Episode at a Glance

Welcome back to the What To Do Instead (WTDI) series. We’ve got only 4 more of these game-changing bonus episodes lined up for you. The WTDI series is my heart’s project, crafted to swap out the not-so-great with the oh-so-good practices in our online coaching universe.

Last time, we unpacked the ins and outs of sales strategies. Today, we’re about to get real with “Strategic and Authentic Content.”

But first, I’ve got a teeny request. Would you visit dallastravers.com/wtdi and download our stunningly designed digital magazine?


It’s not only easy on the eyes but bursting with exclusive gifts from our WTDI series experts. And it’s absolutely free. For each new subscriber, I’m throwing in $1 to The Afiya Center, dedicated to the empowerment and wellbeing of Black womxn and girls in North Texas. They are pioneers, celebrating 15 years of reproductive justice, education, and resource provision. Trust me, it’s a cause that I care about deeply, so your support means the world. Let’s help The Afiya Center soar even higher by claiming your digital magazine now.

Alright, with that good deed out of the way, let’s get down to today’s focus and talk about how to create content that’s not just seen but felt.

Latesha Lynch will start things off with Ditch the Digital Exhaustion: The Smart Coach’s Guide to Content Creation.

From there, my friend Tamika Auwai will reveal The Missing Link in Your Funnel that Neglects 95% of Your Leads.

Then, Megan Kachigan is going to deliver a simple approach to your Marketing Plan with the 3M Roadmap.

And Samantha Burmeister will wrap today’s episode up busting through The Illusion of Outsourced Copywriting.

Lots to cover. Let’s get into Strategic and Authentic content.



Dallas Travers
Dallas Travers

Join the Pod Squad

A Free Inner Circle, Intimate Access Community for Coaches on a Mission

Coming In Hot To Your Inbox Every Week...

  • Transcripts for every single episode
  • Checklists to easily put what you hear into concrete action
  • Behind the Scenes videos from Hive Coaching Calls
  • Uplighting and insightful tips from Dallas to keep you on track and rooted.