Consistent clients don’t happen by accident & your marketing should feel as aligned (and easy) as your coaching

Turn your hard-won success and unique expertise into a thriving coaching business

Dallas Travers, business coaching expert

Consistent clients don’t happen by accident & your marketing should feel as aligned (and easy) as your coaching

Turn your hard-won success and unique expertise into a thriving coaching business

Dallas Travers, business coaching expert

Turn your hard-won success and unique expertise into a thriving coaching business

Consistent clients don’t happen by accident & marketing should feel as aligned (and easy) as your coaching
Dallas Travers, business coaching expert

Turn your hard-won success and unique expertise into a thriving coaching business

Consistent clients don’t happen by accident & Your marketing should feel as aligned (and easy) as your coaching

YOUR JOURNEY LEAD YOU TO COACHING AND YOU’RE REALLY GOOD AT IT… But if the business stuff feels slow and lonely, just keep scrolling.

Hiya, I 'm Dallas.

Hiya, I’m Dallas. I help second act coaches create sustainable, profitable businesses aligned with their unique stories and values.

I’ve helped all kinds of coaches from all sorts of niches (the weirder the better) transform your one-of-a-kind journey into client-attracting systems that feel authentic, create consistent results, and allow you to make the impact you’re meant to make now that you’re in your second act.

I know you’re a damn good coach (you spent big money on that certification of yours!). I also know your lived experience helps you deliver the best possible results for your clients.

It’s my job to help you translate those things into marketing, sales, and delivery systems that consistently attract ideal clients.

With 20+ years in business, 18 years as a certified coach, and hundreds of clients under my belt, I’ve developed frameworks specifically for experts making this transition – bringing structure to the business side while preserving the authenticity that makes your coaching powerful.

YOUR JOURNEY LEAD YOU TO COACHING AND YOU’RE REALLY GOOD AT IT… But if the business stuff feels slow and lonely, just keep scrolling.

Hiya, I 'm Dallas.

I help second act coaches create sustainable, profitable businesses aligned with their unique stories and values.

I’ve helped all kinds of coaches from all sorts of niches (the weirder the better) transform your one-of-a-kind journey into client-attracting systems that feel authentic, create consistent results, and allow you to make the impact you’re meant to make now that you’re in your second act.

I know you’re a damn good coach (you spent big money on that certification of yours!). I also know your lived experience helps you deliver the best possible results for your clients.

It’s my job to help you translate those things into marketing, sales, and delivery systems that consistently attract ideal clients.

With 20+ years in business, 18 years as a certified coach, and hundreds of clients under my belt, I’ve developed frameworks specifically for experts making this transition – bringing structure to the business side while preserving the authenticity that makes your coaching powerful.

Your journey lead to you coaching and your're really good at it. BUT if the business stuff feels slow and lonely...

just keep scrolling!

Hiya, I 'm Dallas.

I help second act coaches create sustainable, profitable businesses aligned with their unique stories and values.

I’ve helped all kinds of coaches from all sorts of niches (the weirder the better) transform your one-of-a-kind journey into client-attracting systems that feel authentic, create consistent results, and allow you to make the impact you’re meant to make now that you’re in your second act.

I know you’re a damn good coach (you spent big money on that certification of yours!). I also know your lived experience helps you deliver the best possible results for your clients.

It’s my job to help you translate those things into marketing, sales, and delivery systems that consistently attract ideal clients.

With 20+ years in business, 18 years as a certified coach, and hundreds of clients under my belt, I’ve developed frameworks specifically for experts making this transition – bringing structure to the business side while preserving the authenticity that makes your coaching powerful.

Wouldn’t the world be a better place...

If every second act coach could successfully share their wisdom without being held back by the rollercoaster of online business?

Wouldn’t the world be a better place...

if everyone felt safe enough, and actually got the chance, to ask for the help they need to build a better life?

Wouldn’t the world be a better place...

if every second act coach could successfully share their wisdom without being held back by the rollercoaster of and online business?

This is Why I Do What I Do...

to help second act cached create walk the path toward more clients, comfy sales strategies, and accountability to show up and do the real work of running a successful company.

You've overcome challenges, achieved some cool success, and grown as a coach.

So why is building your business so different?

You’ve overcome challenges, achieved some cool success, and grown as a coach. So why is building your business so different?

Your journey to coaching—whether from the C-suite, professional stage, health transformation, or another path of mastery—has given you invaluable wisdom to share. But that wisdom alone doesn’t create a sustainable business.
The challenge isn’t your coaching ability; it’s translating your expertise into structured systems for attracting and serving clients consistently. You’re not just relying on your ambition and natural gifts anymore.

You’re building a business foundation that honors the depth of experience that brought you here.

MATTER OF FACT, THERE’S A COMMUNITY OF EXPERTS JUST LIKE YOU, READY TO SHOW UP AND PUT IN THE WORK.

Whether through our intimate Power Groups or weekly Show Up Club, you’ll have the support you need (without any distracting extras!).

No more figuring it out alone. No more buying yet another course that doesn’t help you implement. No more starting, stopping, and guessing what’ll work best.

Real Coaching. Real Results.

marisa corcoran

“There are lots of incredible programs out there with a lot of great leaders. But if what you want is a coach, then it just has to be Dallas Travers.”

Copywriter Turned Copy Coach

dajuan johnson

“Dallas helped me go from brand new coach with no real plan to one of the leading voices in my field. With her guidance, I built a six figure business I’m incredibly proud of.”

Working Actor Turned Acting Coach

randi roberts

“When I left my corporate career to become a coach,  Dallas gave me a roadmap that led me to a multiple six figure business. My business now makes a difference for each and every client I serve.”

C Suite Exec turned Executive Life Coach

More Coaches. More Results.

“There are lots of incredible programs out there with a lot of great leaders. But if what you want is a coach, then it just has to be Dallas Travers.”

- marisa corcoran​

Copywriter Turned Copy Coach ​

“Dallas helped me go from brand new coach with no real plan to one of the leading voices in my field. With her guidance, I built a six figure business I’m incredibly proud of.”

- dajuan johnson

Working Actor Turned Acting Coach ​

“When I left my corporate career to become a coach, Dallas gave me a roadmap that led me to a multiple six figure business. My business now makes a difference for each and every client I serve.”

- randi roberts

C Suite Exec turned Executive Life Coach ​

Real Coaches.

Real Results.

marisa corcoran

Copywriter Turned Copy Coach

“There are lots of incredible programs out there with a lot of great leaders. But if what you want is a coach, then it just has to be Dallas Travers.”

dajuan johnson

“Dallas helped me go from brand new coach with no real plan to one of the leading voices in my field. With her guidance, I built a six figure business I’m incredibly proud of.”

Working Actor Turned Acting Coach

randi roberts

“When I left my corporate career to become a coach, Dallas gave me a roadmap that led me to a multiple six figure business. My business now makes a difference for each and every client I serve.”

C Suite Exec turned Executive Life Coach

FREE RESOURCES TO UP YOUR GAME

Client Centered Sales Calls

How to Sell with Confidence, Heart + Coaching Skills

what to do instead

ACTIONABLE ALTERNATIVES TO THE HARMFUL, OUTDATED, OR JUST PLAIN SILLY PRACTICES PERPETUATED IN THE ONLINE SPACE

WHAT'S YOUR SUCCESS SUPER POWER?

Receive a custom toolkit based on your strengths instead of a one-size-fits-all formula.

More Coaching. More Results.

margaret jackson

“I knew Dallas would teach me how to build a business, but I didn’t expect her to help me grow so much as a person at the same time. “

Social Worker turned Grief Coach

katy chen mazzara

“Dallas’ perfectly laid out methods helped me double my sales call conversion rate and generate over 70K when I launched my membership.”

TV producer turned Money Coach

michelle pollack

“Dallas taught me how to attract paying clients with confidence, how to put myself out there to build my list, and how to be a better coach.”

Broadway Executive turned Executive Coach

More Coaches. Morel Results.

“I knew Dallas would teach me how to build a business, but I didn’t expect her to help me grow so much as a person at the same time.”

- margaret jackson

Social Worker turned Grief Coach ​

“Dallas’ perfectly laid out methods helped me double my sales call conversion rate and generate over 70K when I launched my membership.”

- katy chen mazzara

TV producer turned Money Coach ​

“Dallas taught me how to attract paying clients with confidence, how to put myself out there to build my list, and how to be a better coach.”

- michelle pollack

Broadway Executive turned Executive Coach ​

More Coaches.

More Results.

margaret jackson​

“I knew Dallas would teach me how to build a business, but I didn’t expect her to help me grow so much as a person at the same time.”

Social Worker turned Grief Coach

katy chen mazzara​

“Dallas’ perfectly laid out methods helped me double my sales call conversion rate and generate over 70K when I launched my membership.”

TV producer turned Money Coach

michelle pollack​

“Dallas taught me how to attract paying clients with confidence, how to put myself out there to build my list, and how to be a better coach.”

Broadway Executive turned Executive Coach

coaches-on-a-mission-podcast-logo

…Because consistent clients don't happen by accident and marketing should never leave a bad taste in your mouth.

headshot of guest Brynn Barale for her "four steps to design a membership your clients crave" podcast episode
Episode 220

Health coach, Brynn Barale is ready to create a membership program for her clients. But the details feel cloudy. So, Dallas steps in to guide Brynn through a four part process to design a membership program that aligns with what her clients crave most. In this episode, Dallas and Brynn discuss these key topics:

  • Community and Flexibility Matter
  • Client-Centric Approach
  • Holistic and Nurturing Support
  • Anticipate and Prepare for What Comes Next
  • Simplicity and Community Matter
quiz for coaches results preview

Calling all coaches!

What’s Your Success Super Power?

Learn the precise steps to take whether you’re looking to scale your business, build your list, or just need paying clients already. You’ll also receive your personalized toolkit for bottling up and selling your superpower.