WHAT TO DO INSTEAD
28 Actionable Alternatives to the Outdated, Harmful, or Just Plain Silly Practices Perpetuated in the Online Coaching Space
We pledge to donate $1 for every new subscriber to The Afiya Center, a Reproductive Justice organization committed to serving Black womxn and girls*.
OH, HEY, COACH 👋. I SEE YOU...
Bro marketing isn’t your vibe.
Complicated funnels that require a massive team and even bigger budget? Also, no.
And all the “cut and paste, gimme all your money approaches to marketing”? … Never in a million years.
You’ve been served that 💩-sandwich long enough and you’re not having it any more.
You’re also not interested in the nothing-burger, “burn-it-all-down because the online space is evil” approach either.
THERE’S GOTTA BE A WAY TO MAKE MONEY AT THIS COACHING THING WITHOUT BURNING OUT, SELLING OUT, OR FEELING BAD ABOUT YOURSELF, RIGHT?
Sure, you care about building a successful business but posting a screenshot of your six figure stripe account on social isn’t your idea of making it.
Instead, you want sustainability. You crave impact to go along with the big bucks you plan to make.
The success burger on your menu is 100% authentic, grade A sustainable, and deliciously profitable.
Plus, it’s served up with a double order of simplicity.
Am I right?
You’ve come to the right place and it just in time because we’re serving up happy hour.
(Okay… enough with the diner metaphors…)
Welcome to What to Do Instead
The first digital magazine designed specifically for values driven coaches who want a blueprint to do business differently.
If you’re a coach looking for a roadmap to make money and make a difference, you NEED to download WTDI for three essential reasons:
- Take what you heard on the podcast series further inside a pretty magazine. We’re not exaggerating… it’s super slick and the pages even turn.
- Access 28 incredible free tools from some of the most respected voices (plus impressive up and comers) in the online coaching space.
- Support The Afiya Center (more on that in a sec), but first… let’s take a look at what you’ll learn when you download WTDI.
BUSINESS MENTOR, PODCAST HOST...
I'M DALLAS TRAVERS
The first time I launched an online course, I passed my sales goal in 12 minutes.
Which may seem impressive. But I lied to get there.
I followed a mentor’s advice and told webinar attendees that I would only let 35 people into the program.
The truth was, I didn’t have a cap. I had space for everyone who wanted to join me!
But no big deal, right? We’re supposed to create urgency and scarcity in order to get more sales.
Nobody will notice. It’s fine.
My goal was 35 students. 150 signed up.
Fast forward to the end of our first call and I got an email from one of my new students.
She said, “I’m concerned about the number of students in this program. I know you said there were 35 spots, but I kept track and you answered 42 questions on the first call. How many people are in this course?”
My heart sank.
Not just because I’d been caught in a lie -- but because I ignored my gut and followed this advice in the first place.
And now, I had 150 students who trusted me but I violated that trust straight out of the gate.
Long story short, I made it right with each and every student. I also learned a valuable lesson that day.
Misrepresenting yourself in order to make more money or accomplish a goal is never worth it. It’s also not necessary.
Lying has become common practice in the online coaching space and as values driven coaches, it’s our obligation to do better.
Thankfully, we’re seeing more and more leaders step up and call out these unethical practices over the last few years.
But as conversations about ethics, transparency, and integrity unfold… not a lot of tangible solutions are being offered.
Which is why...
28 OF THE SMARTEST VOICES IN THE ONLINE COACHING SPACE CAME TOGETHER TO SHARE TANGIBLE ACTIONS YOU CAN PUT INTO IMMEDIATE PRACTICE RIGHT AWAY.
Let's replace the sketchy, tired rules we've all been mindlessly following with more spaciousness, impact and authenticity.
(without compromising your values or your bottom line)
KARY PERRY
TANIA BHATTACHARYYA
SOPHIA PARRA
MEGAN HALE
DANIELLE TUCKER
KRISTIN LAWTON
FRENCHIE FERENCZI
JESS JOSWICK
MICHELLE CHERIAN
HILLARY WEISS PRESSWOOD
SAMANTHA BURMEISTER
LATESHA LYNCH
TAMIKA AUWAI
MEGAN KACHIGAN
SONIA
QIANA TOMPKINS
MAI-KEE TSANG
LAURIE-ANN MURABITO
CHRISTINA TORRES
CHELSEA WALLACE
ANNMARIE ROSE
BRITTANY HERZBERG
SONJA CRYSTAL WILLIAMS
KATE KORDSMEIER
ERIN PERKINS
TAMSIN PARRY
PATTY WOODS
WE'VE GOT ACTION GUIDES AND SPECIAL BONUS GIFTS INSIDE.
NO FLUFF. NO WEIRD, BURNOUT INDUCING STRATEGIES.
JUST AH-HA MOMENTS + ALIGNED ACTION.
We pledge to donate $1 for every new subscriber to The Afiya Center,
a Reproductive Justice organization committed to serving Black womxn and girls*.
28 VALUE-PACKED INTERVIEWS, 27 COMPANION ARTICLES, PLUS, SOME PRETTY RAD FREEBIES LIKE:
- Latesha Lynch's Marketing Mastery Matrix
- AI Magic: Your Blueprint For Success From Sonja Crystal Williams
- Danielle Tucker's Human Design for Business Playbook
- Social Media Accessibility Scorecard from Erin Perkins
SUPPORT OUR COMMUNITY PROJECT
Not only will the WTDI Digital Magazine provide a blueprint to do business differently, but your download also supports The Afiya Center.
Their mission?
“Transforming the lives, health, and overall well being of Black womxn and girls by providing refuge, education, and resources. The Afiya Center acts to ignite the communal voices of Black womxn to achieve reproductive freedom.”
The Afiya Center makes all this happen, through donations and grants, to build and strengthen Reproductive Justice Frameworks, HIV Programming, and yes, abortion access – at a time where abortion access has been turned on its head and the “perceived double standard: we are stigmatized when we have children and are further shamed and stigmatized when we seek abortions,” couldn’t be more prevalent.
The Afiya Center does this all in the heart of Texas.
A place that in recent studies: “reported a Black maternal mortality rate that doubled within a two-year period to levels not seen in other U.S. states.”
Which is why….
WE'LL DONATE $1 FOR EVERY NEW EMAIL SUBSCRIBER WHO DOWNLOADS WHAT TO DO INSTEAD'S DIGITAL MAGAZINE.
If we all band together and agree to:
Be real. Be honest. Be intentional.
Lead with our values, not the bottom line…
We’d realize that what WORKS is our truth, not some artificial tactic. You can do this. And you can do this YOUR way.
What to Do Instead is the first step.
Thank you for joining us.
*We pledge to donate $1 for every new subscriber to The Afiya Center. Only applicable to new email subscriptions, not to exceed $10,000 USD.
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