#189 : Use a Webinar As Your Lead Magnet
with Laverne McKinnon 


Episode at a Glance

Today’s episode is a little bit like an open Q+A about webinars.  My guest is Laverne McKinnon who helps ambitious, driven people who have hit a speedbump regain momentum so they can achieve their next big goal.

What I appreciate about today’s conversation is that Laverne came in rethinking the idea of a webinar.  

Most of us think of webinars as the sales mechanism we can use to enroll folks into our courses, membership programs or masterminds.  

But Laverne wants to use a webinar as a lead magnet. She came into the session with a list of thoughtful questions and the two of us talk through each one of them in a strategic and creative way. 

In this episode, you’ll learn how to:

  • Gain more leads and grow your coaching business by using webinars as effective lead magnets.
  • Track key metrics to measure the success of your webinars and make informed decisions to improve future events.
  • Use webinars as a powerful tool for building your email list and successfully selling your coaching programs to eager participants.
  • Design your webinars with clear goals in mind, ensuring that every aspect and strategy is aligned to achieve your desired outcomes.

“The best use for a webinar is as a sales mechanism into a scaled offer. But there are so many other potential uses for your webinar or even for a signature talk”. – Dallas Travers

Key Takeaways
Webinars are an effective tool for coaches considering lead generation.

Unlike traditional marketing strategies, they offer an immersive and interactive experience that can captivate your audience.

By focusing on your niche audience’s specific needs, you can position your coaching services more appealingly, effectively increasing your client list and boosting sales in your programs.


Laverne McKinnon
Laverne McKinnon
Dallas Travers
Dallas Travers

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