My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience.
Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status.
And she didn’t want just any lead magnet.
She wanted something that stands out and feels like, what I call, experiential marketing.
That’s the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you.
So, some sort of pdf download wasn’t going to cut it.
After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes:
1. It has a clear promise
2. It’s easy to implement
3. It’s unique to Aissa
4. And… it relies on experiential marketing
I’m not going to tell you what it is… you’ll have to listen in to find out.
And before you dive in, be sure to have a notebook handy because you’ll want to walk yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.
And with that… let’s dive in.