The Evolution Of Authentic Marketing

Part of building a business you’re proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down.  

Sometimes taking a firm stance feels easy and inspiring.  Other times… it’s tricky. 

What is it I really want to say?
Will people even get it? 

And if they do, will they get it enough to want to hire me?

Those were the questions my guest, Angela Beeching brought to the conversation today. 

Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She’s worked as a coach for many years and over that time, her confidence, her methodology, and her motivation have evolved. 

But Angela’s marketing message hasn’t completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath her message.  

If you’d like to make your marketing message honest, this episode is for you. 

Harmonizing Inner Truth With External Reach

Angela understands that her business isn’t just about bookings and talent – it’s a soulful journey for her clients. But her marketing hasn’t echoed this deeper meaning.

Making your marketing message honest is about lighting up the personal spark in your pitch. 

Perhaps you are also searching for harmony between your inner truth and how you project it to the world. If your marketing’s falling flat, it’s time for some soul-searching. 

Embrace your truth, share it unapologetically, and watch your business soar. Your true value shines when you’re upfront and real. Get honest to get noticed. That’s the kind of marketing message that sticks.

Why Your Unique Story Sells

Angela hit on something big: honesty in your marketing message isn’t just avoiding fibs. It’s about embracing your authentic, maybe a tad quirky, self fully. And diving into your unique story, even if it feels out there, is what people dig.

We also touched on the idea that reaching your goals, especially in creative paths, isn’t a one-and-done deal. Doubts, fears? They’re part of the journey. But making your marketing message honest and really you are the game changer.

Sitting on some “out there” content ideas? Maybe it’s time to dust them off. Evaluate them through a lens of authenticity. Chances are, they’re just the vibes the world needs from you. It’s about staying true and impactful.

So keep your marketing message honest. It’s all about being real and that’s the way forward.

Making Your Marketing Message Honest

If your marketing doesn’t reflect the boldest, most honest part of you, then you’re not fully showcasing what you bring to the table. 

Angela felt this firsthand. The inconsistency in her messaging stemmed from not fully owning her truth. This led her to decide on a “truthfulness audit” for her content, aiming to make sure everything she puts out vibrates with her authentic self.

It’s a bit daunting to wear your truth on your sleeve, but oh, it’s freeing. Angela’s courage to share her process not only highlights the importance of vulnerability in marketing but also sets a model for creating a marketing message that truly stands out.

Our discussion proved revealing on many levels, demonstrating the profound impact of being honest in your marketing. It’s more than a strategy; it’s about sharing your story and truth vividly.

So, for anyone curious about the might of authenticity or thinking of doing your own truth check, dive into our episode. It’s all about getting real and letting the genuine you shine through.