Crafting A Signature System

Toya Gavin and I dove into the evolution of a coaching business, discussing her transition from serving lawyers to empowering women of color. Toya shared insights on developing a new framework that addresses limiting beliefs and the weight of internalized and external oppression. Her focus is to help clients navigate and overcome these challenges to achieve their career aspirations.

In the conversation, we detailed the shift from a linear process aimed at lawyers to an intricate one, representative of an oak tree, with numerous branches and complexities. The goal was to refine this framework into something concise, despite its inherent layers and nuances. 

Toya’s journey highlights the necessity for a signature system that, in her case, aligns with the unique experiences and needs of women of color in the professional sphere.

Shaping Toya’s Signature System

Woke Up Worthy’s approach adapts to each woman’s unique circumstance, particularly addressing the challenges women of color face when pursuing their true desires rather than settling for what they feel is attainable. 

It’s a dynamic, conversational entry point that is more than one-size-fits-all, demanding flexibility and an understanding of each client’s individual starting place in their professional journey.

Part of the journey to empowerment includes picking up tools that may seem a bit “woo woo,” like the Emotional Freedom Technique. But hey, if it works, it works! Now, how to present these without coming across like we’re joining a cult – that’s the challenge.

Then there’s the need for community. Often, strong and independent individuals, especially women of color, don’t open up about struggles. It’s about creating a space for vulnerability and trust, which is easier said than done for someone who thinks as straight as a runway.

And that’s where my thoughts kick in. This isn’t about designing a one-size-fits-all manual. It’s about creating a signature system that helps our clients understand the starting point and helps them get back on track when lost.

Imagine it like this: a Venn diagram of key pillars for our clients. We outline the obstacles, how internalized oppression plays into them, the actions to take, and the practices to anchor these learnings. Simple yet effective.

Picturing this blueprint, we start with internalized oppression at the forefront – no beating around the bush. Everything else unfolds like a ‘choose your own adventure.’ It’s not linear, but it sure is transformative.

Take Jane, for example, a medical professional seeking to address mental health stigma in her field. Her journey with Woke Up Worthy begins like everyone else’s, understanding her context of internalized oppression, and from there, Toya and Jane work together to achieve her aspirations.

Just imagine transforming that kind of energy into something tangible and supportive – a signature system that makes a difference and feels genuinely grounded. That’s what we’re aiming for.

The Power Of Vulnerability And Community

An essential part of our discussion revolves around the power of vulnerability within a community. Toya plans to bring this element into her program, stressing the importance of safe spaces for sharing fears and experiences. It’s about more than achieving goals; it’s about growing together and supporting each other through the process.

Toya touched on how we often overlook our own oppression and how it steals our ability to accept our flaws. But when we get real about our feelings, we start to move through them, and that’s golden.

Now, for the juicy part – we dove into Toya’s signature system. It sparked a lively brainstorm on that ever-elusive step five; you know, the one that’s more than just a virtual high-five session. 

Toya thinks ‘Relationship’ slays ‘Community’ because it’s all about safe spaces. It’s the difference between a shallow ‘like’ and someone who’s there for you at 4 AM when the baby won’t sleep. That’s the vibe we’re after – the one where you’re truly seen and can fully see yourself.

We even stumbled upon the perfect word: Intimacy. It’s about real connections, going deep instead of wide. Toya’s vision is clear – a small, tight-knit group where you grow together, with the kind of bond that only those 4 AM moments can forge.

It’s clear that the fifth step in Toya’s system isn’t just about building relationships; it’s about creating a space of trust and shared experiences – a place where being your authentic self is celebrated and safe. That’s the kind of community we all deserve.

We dove deep into practice ‘relationshiping’, a fun way we’re turning relationships into action – both with yourself and others. In just 44 minutes, we brainstormed the beginning of a unique framework that’s sure to get people excited.

Share Your System With Creativity

Talking about marketing, we explored the concept of internalized oppression and how recognizing it lights up our dream clients. They’re searching for a solution, and that’s where we come in with our signature system.

We also introduced the idea of a contrarian approach to achieving goals, moving away from brute force to understanding and unhooking worth from the outcome. By narrating this journey, we’re helping people see a new, empowering way to reach their goals with Toya’s Woke Up Worthy approach.

The conversation even sparked thoughts on how to creatively present these ideas on websites or through social media, making the content engaging and relatable. 

This podcast episode is a treasure trove for anyone ready to play in the sandbox of content creation with confidence and ease.