I want to set today’s episode up a little differently than I normally do because it’s such a fantastic example of what can happen often inside of a coaching session.

The client comes in with a problem to solve.

The coach asks open ended questions to uncover the root of the problem.

The two agree on a potential solution and begin strategizing a plan to move forward.

Only when the plan begins to take shape do they then realize that they’re actually solving the wrong problem.

So, back to the drawing board they go.

While these sessions may seem like a big waste of time, I find them to be incredibly valuable because they help the client root back into what matters most and therefore recommit to themselves and their mission.

That’s exactly what happened for today’s guest Suzette Mullen who helps LGBTQIA+ folks raise their voice and write a memoir.

Suzette came into our session wondering what extra offer she should include for her audience.

And after a lot of discussion, we landed back where we began…

Suzette committed to go all in on the offer she believes in the most. The offer she knows will make the biggest impact on her clients. The offer that might feel a little scary to put out there. But the offer she’s truly meant to deliver.

Sometimes the answer to our biggest business questions isn’t to add more. Instead it’s to go deeper.

I hope our conversation inspires you.

Key Takeaways

• New offers aren’t always the answer to growing your business and making more money.
• There’s a delicate balance to strike in expanding services while maintaining quality and commitment to the existing programs.