#185 : Give Your Signature System an Upgrade
with Onelly Hernandez 
headshot of guest Onelly Hernandez for her "give your signature system an upgrade" podcast episode

Episode at a Glance

My guest today is Onelly Hernandez. Onelly helps Latinas with Hashimoto’s and hypothyroidism lose weight without counting calories.

Onelly came into our conversation totally prepared to perfect her signature system, which made my job so super easy.

You see, every coach, whether you know it or not, has a signature system. And when we can give that system a name and really outline what it looks like, three incredible things happen:

  1. We feel much more confident as a coach and especially as a marketer.
  2. Your audience understands in a concrete way the value of investing with you.
  3. Your clients have a roadmap to evaluate their own progress and recommit to the process when they need to.

Onelly and I had so much fun putting her New and Improved Signature System together. The key thing I’d like you to listen to is how we shifted away from simply describing what her clients will do in each phase of her system. From there, we leaned into how they’ll feel when they hit each milestone in her system.

And the difference is powerful.

You can actually see Onelly’s finished product here. Take a look now because you may want to use it as a roadmap as you listen along.

Two Key Points We’ll Cover During the Episode:

  • How to structure a signature system to use as a marketing tool to attract clients who may not understand what it means to work with a coach.
  • The difference between “what we’ll do language” and “how you’ll feel” language in your marketing. HINT: “How you’ll feel” language usually packs a bigger punch.

Key Takeaways
Simply put, your signature system is a concise way to illustrate your customer journey.

When a coach has a clear signature system, you can use it to attract leads into your programs. It’s also a roadmap for clients as they move through the coaching journey.

Plus, it’s a tool that immediately brings more confidence to you, the coach, because it showcases your expertise in an irresistible way.

If you want help developing your own signature system, consider joining The Hive.

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Onelly Hernandez
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Episode Highlights

Helping Onelly Find Her Path With A Signature System

In this episode, I chat with Onelly Hernandez about her coaching journey and the importance of her signature system. She found amazing support and clarity in the Hive community. There, coaches help each other through accountability calls and tons of support.

We dove into why having a strong signature system is a game-changer for Onelly. It’s about providing a clear roadmap for her clients. This helps them understand the steps they need to take for better health. It also cuts down on confusion during sales calls. Plus, it’s an awesome marketing tool to show clients exactly what to expect, even with the ups and downs that come with an autoimmune diagnosis.

Creating A Solid Foundation

Onelly has been working hard on her signature system. The steps are laid out in a Google Doc, but she knows there’s plenty of room for refinement. 

Her process starts by assessing the client’s current state. From there, she crafts a personalized journey. Depending on the client’s needs, this journey can be fast or slow, focusing specifically on the AIP (autoimmune protocol) phases.

The first step of her signature system is all about assessment. This step helps clients understand where they are on their autoimmune journey. Whether they’re newly diagnosed or have been dealing with it for years, this assessment brings clarity and relief. Knowing the starting point makes it easier to figure out the first steps.

Tailoring The Journey

Next up is creating a customized plan. It’s not a one-size-fits-all approach. Each plan is personalized, which gives clients the confidence and trust they need to stick with it. Because it’s tailored to their unique needs and symptoms, clients feel less lost and more sure about why past attempts didn’t work.

We also discussed the importance of easing into the AIP elimination phase. A slow transition prevents clients from feeling overwhelmed by sudden restrictions. This approach helps them stick with the plan and feel supported throughout the process. Though clients might initially want quick fixes, steady progress usually offers better outcomes.

Key Steps To Implementing A Signature System

We broke down why reintroducing foods is crucial. During the final phase of Onelly’s signature system, clients learn which foods trigger their symptoms. This empowers them to make informed decisions about their diet. Symptoms like brain fog and joint pain start to reduce, making clients feel more alive and energized.

We then talked about the maintenance stage, which is my favorite part. After all the hard work, clients understand what foods work for them, leading to a huge sense of freedom. Even tough moments, like giving up coffee, feel worth it when you experience life without its negative impacts. The maintenance stage brings a sense of empowerment and freedom, especially for Latina women with Hashimoto’s.

Visualizing The Signature System

Onelly and I brainstormed ways to make her signature system clearer. Sometimes extra words make things clunky, so we decided to drop “method” and “Hashimoto’s” from the name. We want the translation to feel more alive and straightforward.

We then walked through each part of the system step by step, ensuring clarity. Visual representation was key. We imagined it looking like a colorful staircase leading to freedom, with each step symbolizing a milestone. Creating this visual helps clients see their progress and understand the journey better.

Moving Forward With A Clear Vision

We looked at using Canva to create a visual that matches our idea. Onelly will work on this and share it with listeners, especially those with Hashimoto’s. Showing a visual will help people follow along more easily and see the full picture.

We also decided I’d spend some time in Canva to help visualize the arrows and steps clearly. That way, Onelly can see if we’re on the same page. 

We’ve got the steps lined up, like assessing health to bring relief, crafting a plan to bring confidence, and transitioning wisely to feel supported. It’s all about eliminating food to feel alive, observing the body to feel empowered, and maintaining a lifestyle to feel free.

Embracing Food Freedom With A Signature System

Finally, Onelly shared how empowering it feels to have everything crystal clear. The “Hashimoto’s Freedom Method” turned into a real sense of direction for her clients. Translating it into Spanish just needs a bit of tweaking to make it hit right, but it’s already making a huge difference.

For anyone listening, especially those with Hashimoto’s, make sure to check out Onelly’s finished product here. Grab the visual and follow along as you listen to the episode. 

Onelly and I had a really productive conversation, and I’m excited for you to hear more about how she plans to solidify her system and help her clients feel better. Catch the full episode and get inspired to create your own signature system. It will make all the difference!