How To Attract More Clients In A Refreshed Niche
Kelly’s coaching business has evolved from helping women over 40 with wellness to specifically supporting people navigating divorce. Her goal is to empower clients to embrace and love the next chapter of their lives without shame, fear, or stigma.
By combining life coaching and wellness support, she helps divorced individuals feel their best – mentally, physically, and emotionally. Kelly’s approach taps into the crucial mind-body connection, aiming to rebuild client confidence and foster lasting health. This new, clear message positions her to attract more clients ready to thrive after divorce.
Summits And Visibility Habits
This episode dives into building client attraction strategies that blend high-impact events with consistent visibility habits. We brainstorm how big, twice-a-year summits can be powerful tools to grow your audience. But the key is to pair them with weekly habits that keep the momentum going.
We also talk about the importance of nurturing leads after a summit and creating opportunities for potential clients to see how to work with you. It’s all about balancing big events with steady systems so you can attract more clients year-round without burnout.
VIP Offers
Let’s make your summit work harder for you. Offering a VIP package is a great start, but let’s take it further. First, include lifetime access to a private podcast feed. It’s easier for people to listen than to dig through summit videos, and it gives you a direct line to your most motivated audience long after the summit ends. You could drop bonus episodes with tips, encouragement, or even invitations to book coaching sessions.
Next, spice up your VIP package with a raffle for free coaching sessions. It’s a win-win: people hear about your coaching services, and the raffle gets them excited. Announce the winner during a live wrap-up party and offer a special deal for everyone else, like discounted coaching sessions. This keeps momentum going and can convert more summit participants into paying clients.
Position Yourself As An Expert
When it comes to hosting summits, the goal isn’t just to build your email list – it’s about positioning yourself as a coach and an expert from the start. Instead of just interviewing guests, flip the focus back on you by kicking off each day with a short, 10-minute mini masterclass. This keeps the spotlight on your expertise while setting the tone for the day’s theme.
Incentivize coaching right away, making it clear that working with you is an option for participants, even those who are new to your world. Pair this approach with strategic planning for guest speakers – aim for a mix of experts with meaningful insights and larger audiences to help your summit gain traction.
How Alignment Helps Attract More Clients
The key to building a successful summit is alignment. It’s not just about the size of someone’s email list – it’s about connecting with the right people who resonate with your mission. I learned this firsthand when a guest with a small list brought in the most subscribers because they were perfectly aligned with my audience.
The sweet spot is a balance between strong content and strategic list-building. I like to think of the guest pool in three groups: a handful of high-quality speakers (regardless of their list size), a few list-heavy contributors, and everyone else filling the middle.
Timing matters, too. Choose dates that work well for your audience – a back-to-school crowd, for instance, might be more engaged toward late September or October. As Kelly and I discuss, leave space for unexpected hiccups while keeping your energy high.
Twice-a-year summits are a rhythm that works for me, but ongoing habits like referral marketing or nurturing your subscribers also ensure everything is aligned toward attracting more clients.
Creative Ways To Attract More Clients
We discuss the power of asking your network to share your lead magnet or newsletter with those in need. It’s about spreading the word, not identifying anyone personally.
I love the idea of gamifying outreach: set a stretch goal, like adding 500 new subscribers, and challenge your audience to help you meet it. People will rally around clear, actionable requests, like forwarding a post or sharing a message.
This approach not only grows your mailing list but also helps attract more clients who may need your support but haven’t spoken up yet.
Build A Community
Let’s dive into the game plan to attract more clients by reaching 500 new subscribers. You’ve got 600 folks on your email list, so let’s aim to notify at least 1,000 people.
Start by sharing on your social media channels and engaging your peers to amplify your message. Dig into your network, including past summit experts, and consider reaching out to Facebook groups.
July could be the perfect month for Kelly’s “Loving Life After Divorce” campaign. Get this lead magnet into 500 hands! By the way, how thrilling is the idea of hosting summits twice a year and turning list building into an event? You could become the community organizer everyone looks to for summits every April and October.
Oh, and about TikTok and Instagram Reels. Aim for a Reel a day or three a week. Document your journey and let your experiences shine. Here’s to getting those social strategies set!
Make Those Videos
I get it – making Reels can feel overwhelming, especially if you’re not seeing results. Here’s a simple plan to turn things around and start creating reels that attract more clients.
First, take 10 minutes a day and scroll through Instagram reels. Notice which ones catch your attention and why. They don’t have to be perfect; most of them are pretty simple. This step alone can spark ideas and get you comfortable with the platform.
Next, let’s use a three-part formula for your content:
- Start with a belief that your dream client needs to let go of.
- Share a quick story to challenge that belief.
- End with one actionable takeaway.
Let’s put this formula to work…
Create Engaging Reels
There are two ways to kick off your script: correct a misconception with a new belief or transition with an impactful mini-story. For example, “Divorce isn’t a tragedy; staying in an unhappy marriage is.” You could illustrate this with a quick metaphor, like wearing uncomfortable shoes. Share brief stories or examples that resonate.
To engage viewers, share actionable steps. Suggest they start small, like donating uncomfortable clothes, to symbolize moving on. Use a consistent formula of belief, story, and action to keep your message clear.
For creating content, use apps BigVu, which come with teleprompters and filters to help you create polished Reels. Don’t worry about memorizing scripts, just read along. If you mess up, it’s easy to go back and fix it.
Consistency is key. Use hashtags and engage with Chat GPT for relevant ones. More reach means attracting more followers, leading to more clients. If you run out of ideas, repurpose your content since most followers don’t see every post.
Ready to buckle up and start? The formula will make generating ideas easier and more manageable.
Use Catchy Headlines and Relatable Insights
We explore how powerful metaphors and punchy catchphrases can help connect with your audience and even attract more clients. Our previous example, “Divorce isn’t the tragedy, an unhappy marriage is,” can lead to multiple engaging headlines like, “Your marriage didn’t fail, you’re just in a new season.”
We also brainstormed metaphors, from ill-fitting shoes to lifestyle changes, illustrating how taking risks (like quitting a job or breaking unhealthy habits) leads to personal breakthroughs. By repurposing these ideas into short, impactful reels and carousels, you can deliver the same message repeatedly in fresh ways – and that’s key for building trust and staying memorable in your audience’s mind.
A Clear Roadmap To Attract More Clients
We laid out a simple yet powerful plan to help you attract more clients and deepen audience engagement. The roadmap includes hosting four key events a year – two summits and two months focused on supporting people navigating divorce.
By pairing these with lead magnet swaps and sharp Reels strategies, you’ll get your message in front of more people. Video is your sweet spot, so we mapped out ways to repurpose catchy catchphrases and relatable metaphors to create endless short, impactful content. The focus is on getting visible, building trust, and making real connections with those who need your support most.
Want all the details? Tune in to the full podcast episode for actionable tips and fresh ideas!
