Tilita Lutterloh came into today’s episode to get my help creating a new and improved lead magnet. But as soon as we dug into our hot seat session, we realized that what she really needed was a marketing strategy… not another lead magnet.

The strategy we created leverages actions Tilita already takes in her business and best of all, they’re habits she can stick to for the long haul.

If you worry that your lead magnet isn’t working keep listening because we’ll examine a simple organic marketing strategy to get your lead magnet in front of more eyeballs. That’s the only way you’ll really know if your lead magnet actually converts after all.