&
…without hodge-podging a plan together from the endless courses, internet freebies, and facebook groups out there just to get it right…
&
do it with a community of coaches from industries just like yours (not just coaches coaching coaches that coach coaches to get more coaching clients) wait, what?…
Would you finally feel ready to commit to unsexy & simple habits so you can have a coaching business that feels legit?
Real Coaching. Real Results.
Anastasia Edwards
Julie Artz
Shay Leonia
Real Coaching. Real Results.
Anastasia Edwards
Founder of Social Coach
Julie Artz
Founder of Social Coach
Shay Leonia
Founder of Social Coach
anastasia edwards
“I went from a few clients to a full roster. Dallas has shifted my mindset about how I need to show up for myself and my audience so I can grow my business strategically.”
julie artz
“In less than six months, I have a clear message that connects to my dream client and reflects my values. I’ve filled two power groups. I’m pitching myself to podcasts consistently. And I’m starting to think strategically about list building so I can scale.”
shay leonia
“Never before have I met a coach who is so grounded in integrity, so caring & attentive, and so damn good at what they do. Dallas has drastically changed my life for the better.”
Fast & Broke ...or Slow & Happy?
Tell me if this sounds familiar:
You got certified in 2020. I’ll give you the latter part of the 2010’s if the great resignation wasn’t your call to finally do the thing.
You know the thing. That coaching (but no one in your group chat quite understands is a thing) thing you’ve been called to do since that little voice in your heart said:
“This can’t be life. We can’t be stuck here doing this. Working long hours. Doing work we don’t love. Helping people we don’t give a hoot about get richer.”
Something like that…
You start taking clients on the down low. A little word of mouth here. A little DIY website there. Sprinkle in some free practice clients or mentees.
YAY! WE’RE COACHING. AND IT FEELS SOOOO GOOD.
I can feel you rolling your eyes right about here.
If all you have is three referrals and a google doc of results – the wheels are turning. Proceed to patting yourself on the back, please!
Now it’s time to invest in the programs. The courses. The masterminds. The templates. You know, really expand this thing.
And boy do you invest.
You get the course for list building AND the ‘Reels that Sell’ strategy workbook.
AND The ‘LinkedIn Clients on Repeat Accelerator.’
Oh and that big juicy, shiny course about building the ultimate course all on your own… (hmm…)
BUT THEN SOMETHING FEELS ICKY.
OFF EVEN.
The amount of money invested. The amount of time doing. The amount of learning from “experts” who don’t even do what they teach anymore.
It’s just not adding up to the amount of money promised to your bank account.
Which in turn smacks the air out of the sails that is your confidence.
Doesn’t really help that mom keeps bringing up her neighbor’s son and “how proud Bryan’s parents must be that he’s a senior account manager?!?”
Which in turns makes you think how long you can hold out until you go back to your old J.O.B.
You know what?
You might be onto something.
BECAUSE EVEN THOUGH YOU’VE FOLLOWED EVERY COACH’S ADVICE ON THE WORLD WIDE WEB, YOU’RE STARTING TO REALIZE:
Because even though you’ve followed every coach’s advice on the world wide web, you’re strange to realize:
1.
The whole “just do the work” and “show up” hamster wheel is just that – an exhausting, get nowhere fast merry-go-round of shame and exhaustion.
2.
3.
4.
I thought you'd never ask.
HOW AM I GONNA PROVE TO MYSELF THAT I WAS MEANT TO DO THIS COACHING THING, MAKE MONEY I CAN COUNT ON, AND FINALLY FIGURE OUT THE EXACT STEPS TO GET ME THERE?
Consider these your new mantras:
🙌 It’s okay to trust myself.
🙌 I don’t have to compromise my values in order to be successful.
🙌 Habits matter more than strategies.
🙌 I am capable and worthy of a thriving coaching business.
🙌 It can be easy if I let it be easy.
🙌 If I really want to serve people, I must be willing to sell, charge, and set boundaries.
More than that, these are the Hive's truths.
It’s why 7 out of 10 Hive members average a $70K+ launch on their first course launch.
You don’t need to do 1:1 forever.. but you do need a rock solid foundation before you scale.Real Coaching. Real Results.
Dani Abernathy
Malika Amandi
Clarissa Cabbage
Real Coaching. Real Results.
Dani Abernathy
Founder of Social Coach
Malika Amandi
Founder of Social Coach
Clarissa Cabbage
Founder of Social Coach
dani abernathy
“In three months, I signed 5 new clients, started a group program, hired a VA and paid myself for the first time ever. I finally feel like I’m in control of my business because of the Hive’s client-centered, values driven, authentic approach. It works and it feels genuine.”
malika amandi
“After going full-time in my business, I’m ready to hire a VA. I know exactly what to do to bring on clients when I need them, so it’s exciting to see my business grow. Dallas and The Hive have helped me every step of the way. This system just works.”
clarissa cabbage
“Before The Hive, I felt like an imposter who’d never be able to figure this coaching thing out. Now, I feel accomplished and excited because I have a message and a strategy that brings in clients and collaboration opportunities with big names in my field”
- Get crystal clear on your message so that you can speak the language of your dream client and talk about your offer and process without turning into a question or a shrug…
- Create simple offers and price them in a way that makes it a no brainer for you to sell and a no brainer for your client to buy.
- Get coaching clients who you get so excited about working with, who actually pay you and want to help you find other dreamy (paying) coaching clients.
- Build a list through habits not summits, or wonky FB ads, or trauma inducing 5 day challenges.
- Hire help finally and learn what, why, and when to delegate — and do it sensibly (not oppressively).
- Turn your private coaching track record into a course or group program – and get paid to do market research.
- Launch said course or group program in a way that feels good and meets your skills, your habits, and your capabilities where they’re at, so you’re not left loathing launches for an eternity.
- Rinse and repeat because you know you have a system, a promise, and a product you love delivering and improving quarter after quarter – year after year.
**Our applications & enrollment calls are designed to help you get clarity on your goals. You’ll never be pressured or shamed into signing up (and I’m not just saying this as a sales tactic).
Learn why some coaches seem to have all the clients, all the visibility and all the money to match.
- Get crystal clear on your message so that you can speak the language of your dream client and talk about your offer and process without turning into a question or a shrug…
- Create simple offers and price them in a way that makes it a no brainer for you to sell and a no brainer for your client to buy.
- Get coaching clients who you get so excited about working with, who actually pay you and want to help you find other dreamy (paying) coaching clients.
- Build a list through habits not summits, or wonky FB ads, or trauma inducing 5 day challenges.
- Hire help finally and learn what, why, and when to delegate — and do it sensibly (not oppressively).
- Turn your private coaching track record into a course or group program – and get paid to do market research.
- Launch said course or group program in a way that feels good and meets your skills, your habits, and your capabilities where they’re at, so you’re not left loathing launches for an eternity.
- Rinse and repeat because you know you have a system, a promise, and a product you love delivering and improving quarter after quarter – year after year.
*Our applications & enrollment calls are designed to help you get clarity on your goals. You’ll never be pressured or shamed into signing up (and I’m not just saying this as a sales tactic).
Introducing the only place where unsexy, proven biz habits, real community and high-touch group coaching exists.
THE HIVE IS A 12 MONTH MENTORSHIP PROGRAM THAT TAKES VALUES-DRIVEN COACHES LIKE YOU FROM, “Cool. I’m certified. Now what?” TO…
having clients on tap
building an engaged community
launching your first course or group program
How does The Hive work exactly?
THE BEST OF 3 WORLDS — DONE RIGHT:
1. PART MASTERMIND
where you are a part of a super supportive and engaged community of like minded, go-getting coaches who respect one another and focus on solutions vs. problems.
2. LEARN + IMPLEMENT AS YOU GO TRAINING
3. LOTS OF DIRECT ACCESS TO ME, THE COACH.
"I've learned to trust my instincts."
“I’ve learned to trust my instincts instead of getting everybody and their mama’s input. Now I have the confidence to lead my business the way I have always led my life — the values-rooted way.
Biz-building is a BEAST that I’m proud to say I’ve stuck with and made my own because I’ve had plenty of private clients over the years — today I also have a small group program, and I’m about to launch a membership.”
- TILITA LUTTERLOH
High Performance Coach
"I've never seen such a stream of potential clients."
“I’m only in month two and it all feels so positive. Like I’m absolutely in line with my values and I’m moving forward in a way that feels easy and natural.
I’ve never seen such a stream of potential clients coming my way.
Before, I would never, ever in a million years have put myself out there like this. Already, I’m so much more confident about who I am, what I offer, and how to structure my business.”
- MELISSA HARDING
Vocal Coach
"I've learned to trust my instincts."
“I’ve learned to trust my instincts instead of getting everybody and their mama’s input. Now I have the confidence to lead my business the way I have always led my life — the values-rooted way.
Biz-building is a BEAST that I’m proud to say I’ve stuck with and made my own because I’ve had plenty of private clients over the years — today I also have a small group program, and I’m about to launch a membership.”
- TILITA LUTTERLOH
High Performance Coach
"I've never seen such a stream of potential clients."
“I’m only in month two and it all feels so positive. Like I’m absolutely in line with my values and I’m moving forward in a way that feels easy and natural.
I’ve never seen such a stream of potential clients coming my way.
Before, I would never, ever in a million years have put myself out there like this. Already, I’m so much more confident about who I am, what I offer, and how to structure my business.”
- MELISSA HARDING
Vocal Coach
Here's what's waiting for you inside the 12 month mentorship experience that is The Hive.
A suite of courses at your fingertips, meant to build on each other, or wait for you to come back when you need just the right answer to create what we call the Ripple Effect.
Actionable, step-by-step courses, designed for getting things done . . .
Too many offers floating around? Not sure which one to put out there? Get clarity around your prices and offers so you can feel great about what you’re selling, how it’s priced and the confidence that you can deliver on your promise.
So life changing it’s now a stand alone program. But as a member it’s already waiting for you inside your dashboard. This simple but powerful course lays out every step for how to find 7 perfect match clients in 30 days using your coaching skills and not icky sales tactics or shame marketing.
Every module in each course includes slides, transcripts, and worksheets
…we love a good worksheet.
Here's what's waiting for you inside the 12 month mentorship experience that is The Hive.
A suite of courses at your fingertips, meant to build on each other, or wait for you to come back when you need just the right answer to create what we call the Ripple Effect — actionable, step-by-step courses designed for getting things done like?
Tap into the words your audience uses to describe their goals, their struggles, their needs so you’re both speaking the same language. The language of dream clients and dream results. Leave with rock solid messaging that goes beyond the ideal client avatar we all know and roll our eyes at.
Too many offers floating around? Not sure which one to put out there? Get clarity around your prices and offers so you can feel great about what you’re selling, how it’s priced and the confidence that you can deliver on your promise.
So life changing it’s now a stand alone program. But as a member it’s already waiting for you inside your dashboard. This simple but powerful course lays out every step for how to find 7 perfect match clients in 30 days using your coaching skills and not icky sales tactics or shame marketing.
Learn how to be more visible, more daring and fall in love with being consistent so you can attract more people into your community without the stress of figuring out what to say, where to say it or why you’re the person to say it.
Learn the elements of a super juicy lead magnet and the four simple ways to get it out into the world so you can attract a steady flow of the right people who will make a difference in your business. Plus a behind the scenes walkthrough of the tech so you can easily get your lead magnet off your laptop and into the hands of your people.
Congratulations, you’ve mastered the art of being a connector, a collaborator, and a communicator. You’ve got a rockstar team and built an amazing community. Time to 10x that impact with a course or group program. I’ve bottled up all the lessons I learned from launching 19 courses so you know exactly how to build, launch and sell your course.
"I'm on track to pass six figures this year!"
“I just replaced my annual salary from my 9-5 job. This means I can confidently scale back my non-coaching work while I continue to grow my coaching roster. I’m on track to pass the six figure mark this year. Now, I’m basking in the freedom that comes with finally being able to do what I love.”
- MATTHEW ERIKSEN
Branding Coach
"I'm no longer hiding."
“I’ve been a coach in some capacity for 12 years and this is the first time that a potential client has shown up because of my direct effort. Not an employer, not fate, not my mom… but my own clear action.
I’m officially not hiding anymore. Which for someone who has felt stuck for the last four years, this is a big deal. This program and this community is game changing. I feel seen, safe and excited to share my wins here.”
- JESSICA RAAUM FOSTER
Neuro Performance Coach
"I'm on track to pass six figures this year!"
“I just replaced my annual salary from my 9-5 job. This means I can confidently scale back my non-coaching work while I continue to grow my coaching roster. I’m on track to pass the six figure mark this year. Now, I’m basking in the freedom that comes with finally being able to do what I love.”
- MATTHEW ERIKSEN
Branding Coach
"I'm officially not hiding anymore."
“I’ve been a coach in some capacity for 12 years and this is the first time that a potential client has shown up because of my direct effort. Not an employer, not fate, not my mom… but my own clear action.
I’m officially not hiding anymore. Which for someone who has felt stuck for the last four years, this is a big deal. This program and this community is game changing. I feel seen, safe and excited to share my wins here.”
- JESSICA RAAUM FOSTER
Neuro Performance Coach
Plus, You'll Get Tons of Support...
Ready to make this your year?
THE YEAR THAT YOU PROVE TO YOURSELF THAT YOU CAN HAVE A PROFITABLE COACHING BUSINESS?
hold up!
before you proceed...
SUPER IMPORTANT, AND I WON’T KEEP YOU LONG, BUT I DON’T WANT YOU TO SPEED PAST THIS PSA…
The Hive isn’t, nor will it ever be, a program where you’re guaranteed to join if you have $6825 to invest.
We work really hard to curate a community.
SUPER IMPORTANT, and I won’t keep you long, but I don’t want you to speed past this PSA.
The Hive isn’t, nor will it ever be, a program where you’re guaranteed to join if you have $6825 to invest.
We work really hard to curate a community.
So, what does that look like?
1. First of all, First of all, our application is not a pretend, “exclusive” application process. Yes, there is a process but it’s there to gear us up for a productive call. It’s there so that I have everything I need to bring for a look inside your business. It’s not to collect a bucket of your pain points so I can splatter them all over my marketing.
2. And two, I want to make sure that this program can actually bring you closer to reaching your goals (if not completely get you there). If I don’t feel that’s a possibility right now, next month, or hell, even next year! I want to leave you with some questions and steps to work on…so if and when you make your way back to The Hive, you’re absolutely positioned to get the results you deserve.
The Hive is home for you if...
The question you ask most often is “What else should I be doing?”
You’re done with hodge-podging freebies, courses, coaching and facebook groups just to be right where you started a year ago.
You dream of one day launching a course or group program so you can free up more time to do the work you love doing, making more money, and helping others.
You’ve been manifesting a clear and proven roadmap designed specifically for YOUR BUSINESS.
- You’re a brand new coach who’s put in some work or a not so new coach who’s hit a plateau feeling a little overwhelmed or scattered.
- The question you ask most often is “What else should I be doing?”
- You’re done with hodge-podging freebies, courses, coaching and facebook groups just to be right where you started a year ago.
- You’re ready to let your messaging and marketing do the heavy lifting to bring in a steady stream of people you can turn into happy clients because now you’re just as good at selling as you are serving.
- You’re convinced all you need to do is focus on simplifying your business and building repeatable habits that add new faces to your lists and grow your reach.
- You dream of one day launching a course or group program so you can free up more time to do the work you love doing, making more money, and helping others.
- You’ve been manifesting a clear and proven roadmap designed specifically for YOUR BUSINESS.
A little about me, The Hive's Founder.
HIYA! I’M DALLAS 🙂
I give coaches the clarity and structure they need to attract incredible clients, sell with soul, build a strong and loyal following, and launch meaningful programs so they can make more money, have more freedom and help more people.
You: Dallas, huh?
Me: Yup and nope, I wasn’t born in Dallas (Canada, actually). I’m pretty sure I was named after the soap opera. My mom won’t admit it, but the timing of the series premiere is just too suspicious.
ABOUT ME
My hubby Andrew and I have been married for 15 years, I’m a proud Mom, and dog lover (although I wasn’t always – a dog lover that is).
MY GUILTY PLEASURES
WHAT MAKES ME WEIRD
I’m a bit of a detail and efficiency freak. My brain thinks in worksheets and frameworks. When I was little you could find me in my room on Sunday nights planning out my outfits for the week and making my bed… at night… while I was still in it.
MY FIRST JOB
At 13, my first job was at McDonald’s and I loved every minute of it. The efficient systems, rules and routine all made my heart sing. Not to mention the free french fries for lunch.
I created the Hive to help more coaches help more people.
Wouldn’t the world be a better place if everyone felt safe to ask for the help they need to build a better life? That’s what we do as coaches. And I want to help you make the impact you want to make and make the money you need to feel free.
Inside The Hive, I’ve incorporated these four core values that I’ve carried over from every business I’ve launched:
belonging
That ‘at home’ feeling you have when you know you’re surrounded by people who understand, appreciate, and root for you.
agency
An empowered awareness of choice and ownership of your own path knowing that you are resourceful, capable and whole.
integrity
The active practice of authenticity, transparency, honesty and caring.
spark!
The moment your self-image transforms when you take a scary action or accomplish a challenging goal. You see yourself differently and there’s no going back.
Diversity, Equity, and Inclusion Matter
When I say we help coaches build a business they’re proud of, we mean ALL coaches.
The online coaching industry does not do enough to amplify BIPOC voices or serve marginalized or underrepresented communities.
In 2020, I took the pledge.
And I ask that all my members do the same.
Diversity, Equity, and Inclusion Matter
When I say we help coaches build a business they’re proud of, we mean ALL coaches.
The online coaching industry does not do enough to amplify BIPOC voices or serve marginalized or underrepresented communities.
In 2020, I took the pledge.
And I ask that all my members do the same.
Diversity, Equity, and Inclusion Matter
When I say we help coaches build a business they’re proud of, we mean ALL coaches.
The online coaching industry does not do enough to amplify BIPOC voices or serve marginalized or underrepresented communities.
In 2020, I took the pledge.
And I ask that all my members do the same.
*Accepting applications until November 30, 2024
Questions coaches ask before saying “let’s do this” to the Hive
We recommend setting aside about 8-ish hours per week which includes:
- Attending our weekly group call (2 hrs) –that’s 3 episodes of The Great British Bakeoff on Netflix
- Moving through the trainings (3 hrs) — that’s two days worth of mindless IG scrolling — go ahead check your screentime
- Implement what you learn (3 hrs) — that’s three hours more of doing what works AND not doing what keeps you busy and worried about where the next client will come from
ABSOLUTELY! That’s why we cap the year’s mentorship enrollment at 75 people.
I love coaching. It’s my superpower and our Hive coaching calls are my happy place.
We also understand that too many programs out there call themselves masterminds or coaching programs, when in fact they’re nothing more than a course with a few Q+A calls and a big price tag. This is truly a coaching program and I make it my business to know you, understand your business, and give you smart, heartfelt guidance every time you raise your hand.
READY TO MAKE THIS YEAR THE ONE WHERE YOU FIND YOUR HIVE AND HAVE YOUR MOST PROFITABLE YEAR YET?
Let’s do this!
"My business feels very real and so good."
“Today, I am crystal clear about who I serve and the impact I have. I know how to find clients. In fact, I’m celebrating the third client saying yes to my first ever small group. This makes my business feel very real and so good.
I’ve designed a signature system that aligns so well with my stance which is clarifying and productive. My marketing has gained traction which inspires me to keep showing up with an approach that feels authentic and effective.
- ERIN YOUNG
Business and Life Development Coach
