My guest today is Latesha Lynch and I must confess that after we wrapped up recording I blushed and asked her, “can we be friends?”

Latesha is one of those “tell it like it is” entrepreneurs with a common sense approach to business decisions.

Which is so refreshing because while there’s so much hype around charging your worth in the coaching world, Latesha’s case for premium pricing isn’t based on feelings. It’s just based on facts.

So, a little about Latesha…

Her core mission to help female entrepreneurs build and leverage their brand authority so they can confidently sell their services and coaching programs at a premium price point. She has been featured in Forbes, Atlanta Tech Edge, GPB Radio, and Authority Magazine to share her experience with technology, asking for more money, branding, and entrepreneurship.

So, today, the two of us talk about the real reason to offer premium pricing and the value it brings to your business as well as your clients.

Grab a pen and paper because you won’t want to miss a word Latesha says.