Three Big Mistakes I Fixed Before Relaunching the Podcast

The relaunch of Coaches on a Mission is here, and I’m excited to walk you through what’s changed, what I’ve learned, and why going “all-in” on nurture content was never the whole answer for coaches trying to grow a sustainable, profitable business.

If you’ve been wondering why the podcast went on hiatus, why it’s back now, and what’s shifting inside my business, you’re in the right place. I get transparent about the real reasons behind pressing pause, the costly mistakes I’m not repeating, and what it actually took to create a program structure that works for coaches at every stage.

I share the evolution of The Hive—from high-touch, high-cost, over-responsible coaching on my end, to a streamlined membership model that serves clients better and frees up my calendar for the work that actually lights me up. And for those tired of the endless hamster wheel of giving away free content hoping it’ll “pay off” someday? I pull back the curtain on why nurture-overdrive actually holds you back from making an impact (and an income).

Let me break down the five big shifts I made to bring the podcast—and my business—into its next chapter.

Step One: Make Business Decisions That Protect Your Profit (and Sanity)

I was spending nearly $4,000 a month to produce the podcast, which ate away at our profitability and created pressure on everything else. I had to face the music and stop ignoring the numbers—so we built an automated production system with Tori Boats’ help, bringing costs down to as little as $500–$1,000 per month.

This allowed me to bring Coaches on a Mission back in a sustainable way, without sacrificing the rest of my business or my peace of mind. Don’t let your passion project hijack your bottom line.

Step Two: Redesign Programs Around Client Agency—Not Over-Responsibility

Two years ago, The Hive offered six Q&A calls with me, seventeen total support calls each month, and a price point that kept many coaches on the fence. I thought being endlessly available was the gold standard—but I realized I’d trained members to wait for my input before taking any step. Agency suffered, and so did their progress.

Now, The Hive is a $97/month membership with just two monthly coaching calls. Coaches have more autonomy, get answers through our new pocket coach, and actually move forward without feeling tethered to my calendar. Sometimes less access equals more action.

Step Three: Let Simplicity Open Space for Deeper Work

By streamlining The Hive, I’ve freed up time for the work that excites me—like running more intimate power groups and launching New Era Coaching Academy. Power groups let me coach small pods of coaches who are past the basics and ready for bigger moves, while the academy helps coaches master the balance between teaching and true coaching.

The less I’m spread thin with group calls, the more I can go deep where it counts. Simplifying your foundations is what makes room for evolution and real impact.

Step Four: Get Serious About Selling—Not Just Nurturing

Here’s my confession: I hid behind nurture content for too long, hoping if I piled on enough free value, people would naturally hire me. Turns out, nurture-only breeds the friend zone, not new clients.

Now, every email I send has a clear call to action. The best nurture content gets people thinking and feeling, then guides them toward the next step—not just more free stuff. Selling and serving are two sides of the same coin. Don’t make it hard for people to buy when you know the real transformation happens in your programs.

Finally: Choose Seasonality and Sustainability Over Perfection

I used to feel like I couldn’t miss a week with the podcast—totally unsustainable. This time around, Coaches on a Mission will run in 12-week seasons with breaks in between. It’s not only realistic for me; it lets you as a listener catch up, breathe, and get the most out of each episode.

Seasonality gives everyone a rhythm, keeps burnout at bay, and proves your business can succeed without the stress of being “on” all the time.

And here’s a nugget you don’t want to miss: When you’re shifting from nurture-only to selling more often, think like Ulta. They don’t “warm up” their email subscribers—they tell them exactly what’s new, who it’s for, and how to buy it. Clients appreciate clarity. Give your list a way to work with you every time you connect, no apologies.

If you want all the details on how I reimagined The Hive, updated my marketing, and what you can expect in the new format, you’ll want to catch the full conversation. I also share a behind-the-scenes look at how I finally nailed an email list-building system—plus why I’m committed to showing my not-so-perfect side in future episodes. Tune in for the whole journey.