Decluttering Coach, Kate Evans is ready to launch her first course with a webinar. But she’s feeling foggy about how to structure a webinar that delivers value and also sells. Dallas Travers steps in to share her Foolproof Webinar Formula and the two coaches outline a complete webinar in no time flat. 

Key Takeaways

• Webinar Strategy is Crucial for Sales: A well-structured webinar needs to go beyond mere presentation; it must strategically lead to a sale by directly addressing the audience’s needs and linking content to the service being sold.
• Understanding Emotional Barriers: In decluttering, as in many personal transformation processes, emotional barriers play a significant role. Addressing these effectively in a webinar can enhance engagement and the perceived value of the service.
• The Power of a Structured Yet Flexible Approach: While structure is necessary to ensure all essential points are covered, flexibility within that structure can make the presentation more relatable and engaging, allowing the presenter’s personality to shine through.
• Effectiveness of Client Stories in a Webinar: Using client stories throughout the webinar topics can help people relate to the topics. In addition, sharing a success story can illustrate the effective application of the webinar subject and will plant the seed for the offer.
• Professional Guidance Is Invaluable: Working with a coach can provide the structure and support needed to learn the process you are teaching but also expand upon and teach the client to maintain those efforts long term. It’s about learning systems the client can use and sustain over time.

Timestamps & Key Topics

[00:23] Kate shares the challenge of creating her first webinar
[00:44] Dallas introduces the importance of a strategic approach to webinars
[04:08] Dallas explains the importance of creating a script for your webinar
[05:37] Dallas explains step 1 is to identify the desired outcome and reverse engineer the webinar based on this outcome
[10:28] Dallas explains the Foolproof Webinar Formula
[13:08] Dallas and Kate determine if the 3 lessons are finite enough or can be broken down further
[15:08] Kate describes how she would coach around the topics in her webinar
[18:04] Dallas explains the 5 S’s of the Foolproof Webinar Formula and then use them for Kate’s webinar
[24:28] Dallas explains a big mistake that happens in webinars and how to avoid it
[26:40] Creating anticipation in the webinar for the offer
[29:47] Kate describes how she would coach around the process for topic 2 in her webinar
[32:54] How sharing a success story can illustrate the effective application of the webinar subject
[35:19] The importance of narrating the before, during and the after during personal client stories
[39:41] Dallas and Kate discuss how the third step in a webinar should lead into the offer
[45:26] Kate and Dallas discuss the next steps