If you’ve ever wondered how to leverage Instagram to connect with your coaching clients and grow your email list, buckle up because we are going to dive deep into it today with my podcast guest, Allyn Miller.

Allyn helps stressed moms survive and thrive in every meltdown whether it’s their child’s or their own.

Even though Allyn spent a lot of time marketing on Instagram and nurturing her email list. That darn list just wasn’t growing. 

Which is where we began.

Can You Leverage Instagram to Get More Email Subscribers?

If your Instagram bumps but your email list stays flat, you probably ask yourself, “Can I use Instagram to grow my email list?” This direction could be your business’ growth catalyst and may even get several new clients on your list daily. 

Sounds dreamy, right? 

Let’s decode how to simplify and make Allyn’s Instagram strategies more client-centric so she can build her list and find more coaching clients

STEP ONE: Honest and On-Point DM Strategy

Instagram-Approved Chat Bot, ManyChat can help streamline your DM strategy so you can build your email list. 

As a values-driven coach, it’s essential that you center the client… even in the DMs. 

Allyn’s DM routine was pretty convoluted. They could be direct and automated, making it easier for Allyn and her followers to interact. In Allyn’s case, she could connect with her followers instantly about her lead magnet.

ManyChat carries the baton here, taking over when a potential client interacts. With a friendly greeting and a clear statement of Allyn’s mission that she’s an expert at helping stressed moms manage reactions with their kids, the foundation of trust is set. 

Allyn is here to help moms navigate emotional eruptions, all so no mom has to yell out of stress anymore, period! This well-thought-out, DM approach aims to leverage Instagram effectively, paving the path to increase client engagement.

Here’s how Allyn will work ManyChat: A couple of days after a new follower finds her, they get a straight-to-the-point, client-centered message welcoming them and asking if they’d like a resource (a-hem… her lead magnet). 

Once they reply, ManyChat swoops in to take followers through a quick series of DMs where they ultimately land on her email list. 

STEP TWO: Sell More Directly 

There’s no need to hide your CTA at the bottom of a very long caption.  

Think about it. Allyn’s audience consists of moms on the brink. They’re juggling life and have zero time to jump through hoops. They’re in desperate need of a secure, empathetic space where they can take a deep breath and say: “Finally, someone gets it.”

And that’s precisely what your straightforward posts offering up your super valuable lead magnet can deliver. Realness. Rawness. Relevance.

STEP THREE: Story Swaps

Here’s how: Focus on one strategic partnership each month, complemented with weekly content planning. That’s how you’ll expand your reach and grow that precious email list consistently.

Bottom Line 

Direct DMs, sterling collaborations, and streamlined content are the ingredients for an irresistible system to charm those new email subscribers.

You can leverage Instagram to find more clients and build your list.  Start by automating your DM strategy with ManyChat, build in IG Story Swaps with aligned colleagues, and practice being much more direct with your Calls to Action. 

Good luck out there!