#194 : A Six Step Plan To Double Enrollment In Your Course
with Anastasia Edwards 
headshot of guest Anastasia Edwards for her "a six-step plan to increase enrollment in your online courses" podcast episode

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Episode at a Glance

You’re going to want to listen to this episode to increase enrollment in your online courses the same way today’s guest did!

When I met Anastasia Edwards, she had a baby little business and a strong work ethic.  Now, less than two years later she’s got a waitlist for private clients, a full and thriving membership, and she just finished her first official course launch. 

Anastasia helps actors take charge of the business side of acting and start working professionally by defining their brand, building a strong team and booking their first high level project.

And her course grew out of all the incredible work she’s done with individual clients in the last 18 months plus her own experience as an actress.  

We sat down for a last minute session to brainstorm small actions Anastasia could take to double her sales at the end of her launch.  

The two of us developed a relatively simple plan of action to leverage the warmest leads in her community and get the most possible mileage out of all of her amazing webinar content. 

If you’ve got a webinar launch in your future, buckle up.  It feels like a ton of work. 

In fact, it is a lot of work.  But believe me when I tell you that your second webinar launch is half as challenging. The third one is even half as challenging as the second. 

And there is a day in your not too distant future where your webinar launch almost makes you nervous because it’s so dialed in and simple. 

That’s where I was in my last launch… but our friend Anastasia’s in the excitement, overwhelm and thrill of her very first launch. 

So, we got down to business to help her run through the tape and set her very first course up for success. 

In this episode, you’ll learn:

  • Proven strategies to launch your course program successfully.
  • How to Increase course sign-ups with effective and actionable tactics.
  • How to personalize your sales emails to boost conversion rates and sales.
  • How to create urgency in course enrollment to drive higher participation.
  • How to overcome objections in course sales and boost your enrollment numbers.

“People buy in the very last minute. So who knows what will happen for you? You’ll see it come in.”  – Dallas

Key Takeaways

Mastering the art of launching a successful course can be a game-changer in the life of a coach. Whether it’s understanding the importance of taking action, learning through experiences, or reaching out to potential students, all these aspects play crucial roles in a course’s success. Gaining mastery over these factors allows coaches to stay focused and calm during the launch as noticeably seen from the episode, boosting their chances of reaching or even surpassing their enrollment goals.

The resources mentioned in this episode are:

  • Check out the Client Surge system to boost your sales conversion rate and bring more clients to your business.
  • Use BombBomb or VideoAsk to personalize your sales emails and engage with potential clients in a more meaningful way.
  • Implement a countdown timer using motionmailapp.com to create urgency and encourage last-minute sign-ups for your course.

** Update: For her first course launch, Anastasia had 20 people sign up! **

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Anastasia Edwards
Anastasia Edwards

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Dallas Travers
Dallas Travers
CONNECT WITH DALLAS

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Episode Highlights

Increase Enrollment In Your Online Courses

Anastasia Edwards helps actors build a bookable brand. She went from zero to hero, launching her first course with my advice and scoring 11 sign-ups right away. Despite the actor’s strike and a short client list, she’s on her way to her 25-sign-up goal in just six days.

With a strong webinar game leading to a top-notch conversion rate, we’re keeping our eyes on the prize for those last 14 spots. 

Next up, 40 peeps have signed up for her webinar, and we’re targeting a 15% conversion to boost the numbers. Plus, that “last chance” email is just a chef’s kiss.

Simple and Effective Personalized Email Strategy

Real-time crafting, follow-up power moves, and even one-on-one email responses using personalized videos (I like BombBombs) for those who need a nudge are the big play.

Countdown emails with a distinctive flair are queued for launch, with a double dose when we’re closing the shop. And we’ve got a secret buzz for the latecomers, because hey, rules are rules, but we keep it flexible.

For those itching to get more sign-ups, bend the rules when needed, create urgency that compels, and let social proof work its magic. Hit your followers with real stories and client wins to ease any price worries. Highlight those who’ve already hopped on and drop knowledge from your webinar to spark that FOMO. 

Blend a cocktail of five strategic emails and a dash of social media zest, and watch as your course sign-ups climb.

Remember to keep your emails simple. No fancy designs and send them every other day right up to your course’s cart closing. That’s it. Keep your potential students informed and intrigued.

The Power Of Personal Responses

BombBomb is the tool that’ll make your emails pop – and double as cool Insta captions. Plus, turn your webinar into three juicy bites. Live stream, teach, and give gentle nudges about enrollment.

See someone curious? Forget bots, answer them directly; keep it honest and personable while reaching out to those who’ve shown interest with a gentle prod towards your program. It’s about trust and making that first step.

Schedules? Play it by ear. 

Feel it? Announce it. 

Or just surprise ’em with a spontaneous live session.

Yes, launching can be a hot mess, but that’s the beauty of it! If it feels right to fly by the seat of your pants rather than stick to a strict plan, you’re on the money. Embrace the messy – it’s where the magic unfurls.

Don’t overlook the power of a personal connection. Your email tool can spot those who are ready to leap but haven’t landed yet. Give them that little push with your charm. They’re on your list because they’re into it, so show ’em some love.

There’s your no-fuss, engaging, slightly cheeky strategy to increase enrollment in your online courses. Now, go knock their socks off!

How Anastasia Turned Interest Into Action

Anastasia’s journey is proof that taking action, bit by bit, builds success. And now, those same steps she took are baked into her program, ready to lead her waitlist winners. It’s all about reaching out and offering that foundational start they’ve been waiting for.

So, by sharing success stories and providing sneak peeks into webinars, you’re building up that buzz. 

Mix in little personal messages and the possibility of one-on-one calls, and you’ve got yourself a strategy that’s bound to amp up those enrollments.

Anastasia’s not just selling; she’s giving people the tools they’ve been searching for. And I know it’s about that late-game hustle – most folks hop on board at the last minute, so stay true to what jives with you.

In essence, throwing all you’ve got into that initial launch, with passion and drive, is what sets the stage for success. Each time you launch, it might evolve, and that’s perfectly fine. Whether it’s a class of 11 or 250, it’s all about trust, adaptability, and passion. That’s the real win.

For even more valuable insights and tips on increasing enrollment in your online courses, make sure to listen to the full podcast episode.