DESCRIPTION

Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you – a values driven coach build a business that makes a difference – for your clients, for you, and for the people you love in your life.

One thing I say often is that you cannot build a business with free stuff you find on the internet.

That includes this podcast – even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.

Which is why I’d love to invite you to apply to join The Hive.  This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing.

If that sounds dreamy… I can’t wait to talk with you.  You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply.

Now… let me introduce you to today’s guest.

Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel.

Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people.

So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is.

This conversation is jam-packed with action steps you can apply to your own business.

If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.

TIMESTAMPS

04:00 Janet explains her business and her goal with this coaching session

07:20 Dallas defines what it truly means to scale your business

08:15 Dallas and Janet determine that Janet’s business can actually support a course launch

11:00 Dallas summarizes the process thus far.<p> <p>13:55 Dallas summarizes Janet’s vision

14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion

15:00 Dallas explains the 3x course strategy for course creation/delivery

16:35 Phase 1: Deliver the course LIVE (Low tech, high touch)

19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As

25:40 Phase 3: Launch course if completely self-guided

30:35 Dallas and Janet identify the ideal client for this course

35:05 Dallas and Janet discuss rolling enrollment for the course

38:35 Dallas summarizes steps to follow before you scale your business:

1. Am I ready?
2. Address how it is you want to feel in the experience of this scaled offer
3. Design the container
4. Deliver the container through this 3x model
5. Answer the question “Who is the Client?
6. Follow a launch plan

42:20 Dallas describes steps to build your launch plan:

1. Design/outline the actual course/program while you build your list
2. Pick a launch date
3. Back into your promotions calendar for 90 day launch preparation

46:00 Dallas describes the 90 day launch preparation steps at a high level

49:45 Janet and Dallas discuss the webinar content