LAUNCH YOUR COURSE IN 3 PHASES
Hey there. I’m Dallas Travers. Thanks for tuning in to coaches on a mission. I created this show to help you – a values driven coach build a business that makes a difference – for your clients, for you, and for the people you love in your life.
One thing I say often is that you cannot build a business with free stuff you find on the internet.
That includes this podcast – even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.
Which is why I’d love to invite you to apply to join The Hive. This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing.
If that sounds dreamy… I can’t wait to talk with you. You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply.
Now… let me introduce you to today’s guest.
Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel.
Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people.
So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is.
This conversation is jam-packed with action steps you can apply to your own business.
If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.
04:00 Janet explains her business and her goal with this coaching session
07:20 Dallas defines what it truly means to scale your business
08:15 Dallas and Janet determine that Janet’s business can actually support a course launch
11:00 Dallas summarizes the process thus far.<p> <p>13:55 Dallas summarizes Janet’s vision
14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion
15:00 Dallas explains the 3x course strategy for course creation/delivery
16:35 Phase 1: Deliver the course LIVE (Low tech, high touch)
19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As
25:40 Phase 3: Launch course if completely self-guided
30:35 Dallas and Janet identify the ideal client for this course
35:05 Dallas and Janet discuss rolling enrollment for the course
38:35 Dallas summarizes steps to follow before you scale your business:
- Am I ready?
- Address how it is you want to feel in the experience of this scaled offer
- Design the container
- Deliver the container through this 3x model
- Answer the question “Who is the Client?
- Follow a launch plan
42:20 Dallas describes steps to build your launch plan:
- Design/outline the actual course/program while you build your list
- Pick a launch date
- Back into your promotions calendar for 90 day launch preparation
46:00 Dallas describes the 90 day launch preparation steps at a high level
49:45 Janet and Dallas discuss the webinar content
- Instagram: @dallastraversbizmentor
- Free Quiz: www.dallastravers.com/quiz
- Instagram: https://instagram.com/janetsfox/
- Twitter: https://twitter.com/janetsfox
- Facebook: https://facebook.com/AuthorJanetFox/
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