Unlocking Next-Level Success

Katy Chen Mazarra empowers creative freelancers and entrepreneurs to make more money with less worry, propelling them toward financial freedom and their dream lives. But even a pro like Katy can hit a snag. You see, her business income skyrocketed year after year, thanks to my coaching program, until she slammed right into a revenue plateau. 

As we peeled back the layers, we realized that this standstill in revenue could be reflecting other areas of her business, like list growth. There’s a bit of a tango happening – she gains subscribers, then loses a few post-launch, ending up with a net growth that’s more of a shuffle than a stride. Despite having a team that’s expanding and thriving, something’s still causing that financial traffic jam.

Katy’s living proof that often our personal world and bank accounts are more connected than we think. Now, it’s all about finding the emotional and strategic keys to unlock that next level of success.

Breaking Through A Revenue Plateau

When tackling income ceilings, remember what worked before may not get you to the next level. Letting go of old habits and incorporating new strategies is key. For instance, revisiting your funnel’s structure can reveal quick wins. Surprisingly, small tweaks at the bottom of the funnel can significantly boost revenue. Maybe it’s time to reassess your pricing strategy or enhance the customer journey post-purchase.

All in all, as you prepare for your next growth phase, consider both what actions will increase revenue and who you need to be to support those actions. It’s not just about doing more; it’s about being strategic and aligned with your goals.

Cracking The Revenue Plateau

Want to get more eyes on your business without burning out? We dived into the secret sauce with top-funnel strategies that can genuinely make a difference. From participating in summits to embracing the power of lead magnet swaps, we covered it all. Yet, despite the buzz around podcast guesting, it isn’t the golden ticket for everyone. Sometimes, it’s just about rerouting that energy to what truly matters.

The bread and butter? Katy’s five-day challenge. It’s not just an event; it’s the highlight that brought in a whopping 400 sign-ups last round. But here’s the twist – it’s not about adding more to your plate but going deeper into what already works. Imagine running this challenge more often without the stress of a launch right after.

Turning this dream into reality means embracing the role of a delegator, letting your team shine, and reaching people without overwhelming them or yourself. It’s about creating a special experience, not just for your audience but for you too.

Learning To Let Go For Better Business Flow

Turns out, getting your business up to that $60K level is all about brute force. To crash through that six-figure ceiling? Yep, more hard work. But then, it’s like you’re stuck working harder than ever.

Our habit is to think we need to do more, more, more. Crank out three challenges a year, chase after promo partners, and pile on the tasks. But hold up, what if there’s another way?

Imagine starting with a team huddle, laying down the plan, and then stepping back. Let the team run the show, and you? You just show up to teach. It’s about brainstorming how to make it all happen without dumping more on your plate.

I’ve tried a nifty trick with my team where we keep track of how often they come to me for answers or pile tasks onto my plate. The goal? That number needs to shrink because real leadership isn’t about ending up with a heavier load. It’s about empowering the team to step up.

And let’s get real – part of this is about letting go of our egos. My ego sometimes whispers that I’m the only one who can do certain things, but that’s a trap. I remember grinding it out as a TV producer, dreaming about working just as hard for my own gig. But now I’m learning that easing up creates a better flow.

So here’s a challenge for you all: go deeper with what works, rejig the insides of your business to make it sustainable, but don’t add more work for yourself. Maybe tackle three big projects next year but let your team own it. It’s about refining, not reinventing.

And the middle of the funnel? Oh, it’s the juicy bit! It’s not just about bringing people in or sealing the deal. It’s where the nurturing happens.

Mastering The Middle Funnel

Did you know there’s a secret sauce to turning your subscribers into students? It’s called mastering the middle of the funnel – or as I like to call it, the nurture phase. I’m all about giving value, but sometimes, I forget to nudge people towards my program, The Hive.

Brilliant Brenna McGowan taught me the art of pre-launching. Imagine warming up your audience months before the actual launch. Genius, right? So here’s the deal: you’re emailing your list regularly, great! But let’s sprinkle in some magic. Once a month, share a case study – show off a student’s win and tie it into a mini-lesson. It’s like saying, “Hey, you can have this breakthrough too!”

And don’t let those sales emails scare you. They’re not really sales emails if you’re just getting folks excited about joining, right? Think of it as prep work. Offer a book, some mantras – anything that screams, “I’m getting you ready to crush it in my program.”

So, here we are, committed to not just nurturing but preparing our future students. No more crossing your fingers at launch time. We know our value, and we’re here to guide our subscribers from being mere spectators to front-row achievers. And remember, it’s all about avoiding that revenue plateau by keeping our audience engaged and ready to leap when the time comes.

Break Through Your Revenue Plateau

Are you providing so much value that people might not see the need to engage further with you? 

The truth is, it’s about finding a balance. Offering invaluable insights and tools is one thing, but guiding folks on how to leverage these in a “safe coaching container” can 10X their results. It’s about shouting out the value of joining the program – making the value of what’s free a teaser for the transformation that lies within a paid offer.

Being upfront about this, stating clearly the leap from free value to the transformative journey of our programs is how we guide our followers up the awareness ladder. It’s also about owning our needs and being clear on how we can uniquely support others, rather than shying away for fear of coming off as salesy.

Strategizing across the marketing funnel from top, middle, to bottom, with action steps for each stage, is key to breaking through any revenue plateau. Honoring both the value you offer and leading by example in expressing your needs  –  that’s how you pave the way for substantial growth. Thanks, Katy, for diving deep into this thoughtful strategy with me.

Listen to the full podcast episode for more insights on how you can break through your revenue plateau.