Exploring Business Evolution

My guest today is Allyson Greek who recently stepped back from her coaching business to commit to a new niche. 

Initially, she was all about helping women crush it in their careers without hitting burnout, kind of like her own journey. But guess what? She felt this tug to switch gears – more faith-focused coaching for Christian women who needed to stay connected to their true roots.

Allyson hit pause on her current coaching, thank heavens for understanding clients, and dove deep into figuring out her next move. Now she’s ready to assist women of faith in staying grounded and clear about their direction in life and work.

We’re now at the juicy part where we’re brainstorming the best way to kick things off. Allyson’s feeling the vibe for group sessions, maybe special events instead of the traditional one-on-one approach. It’s all about testing the waters to design an offer that feels like the right fit and truly lights her up inside.

Just for context, I usually push for starting with one-on-one coaching – solid advice based on tons of experience. But hey, I’m no dictator here. If your heart’s pointing you elsewhere, you follow that lead. Work should feel like a breeze when you’re on the right path. So, we’re throwing the rulebook out and exploring groups for Allyson’s fresh start.

Design An Offer With A Heart

Allyson recognizes that there’s a vibe that many Christian women are missing out on community, struggling to dive deeper into their faith, or just yearning for a safe space to voice out their concerns. A group setting could be the magic potion here.

We imagined replacing one-on-one coffee chats with something a bit more thrilling. How about a cozy mountain retreat a spiritual wellness adventure, diving deep into discussions, building connections, and coming back all rejuvenated? It’s not just a getaway; it’s about creating aha moments and stronger bonds.

This could evolve into focused group sessions back in the daily grind, tackling real-life stuff with a sprinkle of faith. Not exactly your grandma’s Bible study, but something vibrant and relevant.

And if someone’s craving an extra bit of personal touch, the door’s always open for one-on-one. 

It’s all about creating spaces where connections flourish naturally. Crafting experiences that resonate will give your audience what they are actually craving. This is an opportunity to experiment in a no-pressure zone to find out what truly sticks.

Simple Strategies For Successful Events

Designing is about creating spaces where people can dip in, grab what they need, and duck out when they need to. But you’ve gotta have folks to share all this goodness with. That’s where the magic of list building and a pinch of marketing savvy comes in. 

Don’t wait for the “build it and they will come” moment – invite people into your world early on. Drop them weekly emails, chat them up at events, and before you know it, they’ll be the ones asking for more.

And for filling up those retreats? Simple. Think of a few buddies you’d love to hang out with for a weekend and get them to bring a friend or two. Voilà, your retreat’s the hottest ticket in town. So, don’t play the waiting game – build that list and make scaling up feel like a breeze.

Aligning Your Audience

Size isn’t everything when it comes to your subscriber list. It’s all about quality, not quantity. Especially when addressing the need to design an offer that resonates deeply with your readers. Shift focus from numbers to meaningful connections.

It’s A-okay to guide folks who might not jibe with your new direction towards the door; it’s about respect and energy efficiency. Keep it simple with the promise of your offer. 

Retreats: Connection Over Content

I helped Allyson design an offer for her retreat by focusing on a simple structure: discuss, teach, absorb, and reset. By sticking to one clear theme, participants deeply understand and feel rooted in their practice, leaving with a takeaway that’s both simple and impactful.

We also talked about the promise of the retreat. It’s not about overwhelming attendees with content but helping them feel deeply connected and committed to a new practice, centered on their faith.

After the retreat, it’s crucial to keep the momentum. We discussed potential next steps like creating a low-effort support group – maybe a Facebook or WhatsApp thread. This way, everyone can continue to share and grow while Allyson sketches out more structured follow-up plans.

We even thought about informal catch-ups like coffee chats. It’s all about keeping the community vibe alive while being flexible with commitments. Super important, right? We also touched on the importance of finding and nurturing community connections long after the retreat wraps up.

All in all, we carved out a plan that feels doable and deeply supportive.

Design An Offer That Stands Out

It’s crucial to have a clear vision of how to design an offer that fits with where you’re at in life. Better to be prepared than to over or under-commit, right?

And get this, the vibe is shifting more toward mentorship. I’m seeing it firsthand. Just recently, at a networking event, the conversation naturally flowed towards wanting mentorship over formal coaching. It’s all about keeping those connections warm for when the perfect offer takes shape.

Whether it’s chalking out the next group community or fine-tuning the one-on-one coaching structure, remember, it’s all about flexibility, understanding the season of life you’re in, and making sure whatever you design fits snugly into that.

Whether you’ve moved into a new niche or not, this conversation will outline a clear cut process to design a group event that leads directly to your very next offer.