Today’s episode will help you leverage two important marketing skills.
Narrating + Story telling.
That’s what my guest, Erin Young discovered when we dove into her Signature System to uncover the simplest and most compelling way to convey her message in her marketing.
Now I know that narrating and story telling sound like they’re the same thing, but they’re different in this context.
Narrating occurs when you explain exactly what you’re doing while it’s happening.
Storytelling helps your audience understand your work more deeply because they’re able to see themselves in the stories you tell.
If you ever feel like nobody quite understands what exactly you do. Or maybe you lean too hard into being a professor instead of storytelling…
Perhaps you just want to be able to layer more creativity and connection into your marketing…
either way… you’re going to love the conversation I had with Erin.
Erin Young helps natural health practitioners share their craft authentically, moving beyond the grind with purpose, stability, calm and connection. But Erin’s niche is evolving and her Signature System felt confusing.
But when we let go of the idea that her target audience needs to fit a certain occupation, Erin discovered that Sometimes the best way to define our ideal client is defining the moment of time they are in.
I’ll confess that I came into the conversation feeling a little nervous because inside The Hive Erin and I have struggled a bit to pin down her signature system.
But everything clicked in this episode and I cannot wait for you to hear the breakthroughs we both had.
I also want to shout out my friend Marisa Corcoran who inspired a tool Erin and I played around with. It’s called the Story Strip Down and Marisa actually taught it on this very show. It’s episode 25 and we’ve linked to it below.
Okay. I’m ready to do this. Let’s dive in.
EPISODE RESOURCES:
- ERIN’S INTERVIEW EPISODE: https://dallastravers.com/podcasts/reconnect-to-ecology-to-feel-more-purpose-agency-with-erin-young/
- MARISA CORCORAN’S STORY STRIPDOWN EPISODE: https://dallastravers.com/podcasts/marisa-corcorans-proven-formula-to-write-better-copy/
