#40 : Tilita’s first five figure launch
with Tilita Lutterloh 


Episode at a Glance

The last time we had Tilita Lutterloh on the show, we talked about a big shift she made in her messaging and ideal client. Since then, Tilita relaunched her signature program and she’s back today to tell you all about it.

I want you to imagine your worst webinar nightmare because it probably happened to Tilita. And yet, the lessons she learned from it and the value that came from it is beyond expectation.

Tilita Lutterloh is a high performance coach who helps purpose driven high achievers get stronger and eat better to perform at their highest level every day. She agreed to bring us all behind the scenes of her six figure journey this year and so far, it’s been a fun ride.

In today’s episode, Tilita and I break down the highs and lows of her webinars. We talk about the fears around raising our rates and the truth about raising our rates. And we also discuss how we both suffer from A Student Syndrome and how that can sometimes be a problem.

There’s lots to unpack, so let’s get into it.


Tilita Lutterloh
Tilita Lutterloh


Dallas Travers
Dallas Travers

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