#141 : The simple way to design your course
with Julie Artz 


Episode at a Glance

Today we’re going to simplify the course creation process.

My guest is Julie Artz who finds herself in a bit of a funky place in her business…

Julie is a book coach who serves social and environmental justice-minded story geeks who understand that books change lives with a combination of craft knowledge, industry smarts, strategic planning, and tough love.

Julie is extremely busy with a waitlist for private clients. Yet, she is very committed to creating price accessibility so those folks who may not have the ability to pay her private client rates can still get their books written and out in the world.

At the same time, Julie really doesn’t have time to build out a course. So, what’s a book coach to do?

Well, the two of us put our heads together to design what I’m going to call a B- version of a course.

One that delivers a lot of value without requiring a lot of set up.

We looked at the specific things that make Julie’s private coaching work really well and simply asked ourselves, “how can we recreate the best possible version of this inside a group?”

And guess what, in less than 45 minutes, Julie and I designed a pretty rock solid group program that she’s going to be able to get off the ground in a matter of weeks.

Which is just so exciting. So, if you are somewhere in the in-between… not quite ready to build a full blown course but unable to bring on any more private clients… you’re going to get so much from this episode.

Let’s get down to it.


Julie Artz
Julie Artz


Dallas Travers
Dallas Travers

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