#93 : The real purpose of your lead magnet
with Nic Frick 


Episode at a Glance

We gotta talk about list building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement.

And yet, list building is the crucial step you’ve gotta embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list.

List building takes some time, so set yourself up for success NOW by making it a priority in your business.

To help you feel more confident around this, I’m going to dedicate the next few episodes to list building and lead magnets.

Up first is Nic Frick who helps new moms find exactly the job they want so that they can add more joy and ease to their lives.

Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming.

So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first).

And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.

If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen.


Nic Frick
Nic Frick


Dallas Travers
Dallas Travers

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