#119 : The most important question to ask in your marketing
with Susanne Dunlap 


Episode at a Glance

Here’s a question for you.

What’s the point?

The online space offers up countless strategies you could implement in your coaching business to bring in more clients.

But what’s the point?

This is a crucial question you must ask yourself before you take on any marketing strategy.

If you don’t, you could end up being really busy… doing a lot of work.. And even generating results.

But those results may not bring you any closer to your big goal if you don’t connect the dots directly between your marketing plan and your business goals.

So… what’s the point?

That’s the question I asked today’s guest, Susanne Dunlap, who’s a novelist and a book coach. Susanne helps writers dig down to find the heart and soul of the story buried in their research, and craft it into a manuscript that will keep readers turning the pages.

So, Susanne came into the conversation with two big goals.  Her latest book will be released in August and she wants to use that big event to accomplish two things:

1. Sell books and get more traction for her writing.

2. Attract book coaching clients – who wouldn’t want to work with a book coach who’s actually published several books, right?

But these two goals created confusion and overwhelm for Susanne because she just wanted to do all the things… right away… at the same time.

Can you relate?

But when Susanne answered the question — “What’s the point?” — things became very clear, very quickly and we came up with a super exciting, goal aligned marketing plan for her.

I can’t wait for you to find out what we came up with, so let’s get down to it, shall we?


Susanne Dunlap
Susanne Dunlap


Dallas Travers
Dallas Travers

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