#143 : The art of client centered selling
with Dallas Travers 


Episode at a Glance

We are here today with another mini lesson in honor of our Client Surge program. I want to jump on my soapbox again because it’s just so important and a total game changer.

If you are a values-driven coach and you find that you don’t quite feel like yourself when you’re selling, I’m here to tell you the secret to more clients without feeling awkward, nervous or pushy is… pretty simple…

Center The Client Not Yourself.

Focus on how you can truly serve them without worrying about…

…Do they like me? …Can they afford me? …Are they ready? …What are they thinking? …Am I being too pushy? …Should I change my prices?

Any of that sound familiar?

All of that is self-centered.

You’re a coach because you love helping people and you want the confidence and the freedom and all of those wonderful things that come when you have a successful coaching business.

That can’t happen if you don’t get this selling piece down.

And the way you get the selling piece down is to advocate for the client in the same way that you would if they were already paying you as your coach.

Ready to learn how? Okay, let’s get to it.


Dallas Travers
Dallas Travers

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