How to Scale With Authenticity and Stay Connected

Camille Brown’s shift from private coaching to a subscription-based program was a game-changer. She leveraged her Instagram growth to build this program, offering two monthly classes and on-demand access without long-term contracts. 

Camille’s focus stays on connection and value, while we explored how to grow her program sustainably so it aligns with her goals and helps her scale with authenticity.

Managing Growth and Pricing

Camille’s membership, Baker Street Society, is growing fast, but she’s feeling the pressure to manage it wisely. We tackled bottlenecks, hiring help, and whether it’s time to raise her price point. 

We nailed down Camille’s strategy – keeping her program at the current $29 price to focus on high-volume enrollment. Then, we tackled a big challenge: managing boundaries to avoid burnout. 

Camille plans to set clear office hours for her Facebook group and streamline how members ask questions. By creating structure and framing it as an improvement for everyone, she can protect her energy while continuing to scale with authenticity, delivering value without overextending herself.

We set up a simple plan for Camille to create Facebook group boundaries (dedicated Q&A threads and limited response windows) to free up her time and clarify expectations for members. 

Streamlining Customer Service to Scale With Authenticity

It’s time to delegate administrative tasks when managing emails or membership pulls energy away from what matters most: being the talent, the coach, and the marketer. 

By setting boundaries and preparing to offload time-consuming tasks, Camille can stay focused on her big-picture vision.

We focused on building efficiency until Camille is ready to hire help. She’ll set up email autoresponders to communicate timelines and use pre-made templates for common questions to save time and energy. This structure not only helps her stay organized but sets her business up for smooth delegation when it’s time to hire a customer service specialist. 

Camille’s clear timelines, thoughtful systems, and commitment to staying connected with her community all support her ability to scale with authenticity.

Hiring and Mindset Shifts

We talked through hiring plans and how to prepare early to avoid feeling overwhelmed. Camille will start creating systems now, like SOPs and password-sharing tools like LastPass, to make onboarding seamless when the time is right. 

Hiring isn’t just an expense. It’s an investment that frees up time, energy, and focus for growth. 

By keeping an eye on her energy and workload, she knows when to delegate to keep her business running smoothly.

Scaling Big Without Losing Connection

Camille wants her program to grow without capping membership, but we talked about ways to make that sustainable. 

She’ll focus on curating core content so members can easily access foundational classes without overwhelm. As the program expands, she can refine systems or hire support to maintain a high-quality experience for everyone. 

By staying thoughtful about her structure and values, Camille can scale with authenticity while serving a larger audience.

Simplifying Content and Enrollment

To make growth sustainable, Camille will organize content into core classes, “greatest hits,” and the most recent lessons. This keeps the program fresh and user-friendly while reducing overwhelm. 

Over time, she can shift to repurposing content rather than constantly creating new material. For enrollment, she’ll test whether open enrollment or fixed windows best support retention and keep things manageable. By refining these systems, Camille ensures the business can continue delivering value consistently.

Flexible Enrollment Strategies for Membership Growth

We explored different ways to manage enrollment and keep things exciting. Camille can combine open enrollment with specific live launches a few times a year, using methods like open houses or free classes to boost sign-ups. This hybrid model allows for flexibility and helps members join when it’s right for them. 

By keeping an eye on her email list performance, she can adjust strategies as needed to maintain engagement and growth.

Ready to Dive Deeper?

If you’re curious about creating sustainable growth in your business while staying true to your values, don’t miss the full episode, Six Key Questions to Scale With Authenticity, Intention, and Profits. Tune in to hear actionable insights and strategies that will help you scale your program without sacrificing connection or quality. Listen now!