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What do you say when someone asks you what you do?

A lot of coaches over explain.

Or they speak in Coachy language instead of real world language.

Or even undersell the value their work has on the world.

I know I’m guilty of that last one.

And so was today’s guest, Brandon Wilcox who has spent most of his life developing a deep and meaningful spiritual practice. 

And today, Brandon helps his clients truly transform their lives by sharing the tools he’s cultivated over the years.

Brandon’s work is the real deal… yet the way he talked about the work… well… it was kinda bland and even a bit confusing.

So that’s the first thing he and I got to during today’s sessions.

During the episode Brandon and I:

1. nailed down accurate and clear language to explain who he helps and how

2. dug into his offers to ensure that they’ll attract aligned clients

3. even brainstormed content Brandon can share that truly represents all he’s capable of without confusing folks

This is a jam packed episode, so if you worry – even a little bit – that people don’t quite get what it is you do, you simply must tune in.

Enjoy!

TIMESTAMPS:

00:06:00 – Dallas and Brandon dig into his “Dream Client Power Statement” (aka DCPS)

00:11:00 – Dallas walks Brandon through the awareness ladder and how his audience may need to be solution aware in order to be ready to work with him

00:14:30 – Brandon determines his next steps to “test drive” his new DCPS

00:16:00 – Brandon shares some new clarity he found around his offers

00:23:00 – Why you should add the “so that” and storytelling into each of your offers

00:29:00 – The importance of explicitly asking potential clients what their concerns are

00:33:00 – Dallas shares what coaching package she’s seen have the highest conversion and longest retention

00:40:00 – Together, they dig into Brandon’s messaging to clarify and simplify the content he shares with his audience

00:52:00 – Brandon shares his biggest takeaway and the actions items from their conversation