What do you say when someone asks you what you do?

A lot of coaches over explain.

Or they speak in Coachy language instead of real world language.

Or even undersell the value their work has on the world.

I know I’m guilty of that last one.

And so was today’s guest, Brandon Wilcox who has spent most of his life developing a deep and meaningful spiritual practice.

And today, Brandon helps his clients truly transform their lives by sharing the tools he’s cultivated over the years.

Brandon’s work is the real deal… yet the way he talked about the work… well… it was kinda bland and even a bit confusing.

So that’s the first thing he and I got to during today’s sessions.

During the episode Brandon and I:

1. Nailed down accurate and clear language to explain who he helps and how

2. Dug into his offers to ensure that they’ll attract aligned clients

3. Even brainstormed content Brandon can share that truly represents all he’s capable of without confusing folks

This is a jam packed episode, so if you worry – even a little bit – that people don’t quite get what it is you do, you simply must tune in.

Enjoy!