Meet Izzy Stevens. Izzy is my guest this week and she wishes she was more consistent in her marketing. All the social posts, weekly emails and extra efforts have never felt completely “easy” for her.

And up until recently, she assumed her big block was fear. It’s hard to put yourself out there, so she figured if she could just build more confidence or get over her fear, then marketing would be a piece of cake.

But, Izzy came to realize that maybe she was giving her fears more credit (or blame!) than they deserved, because what she really lacked was clarity.

Izzy’s dream client has shifted since she started coaching, but she hadn’t taken the time to crystalize who her ideal audience is now and what they need to hear.

That’s what Izzy and I dug into during today’s episode. We redefined her target audience and then identified four common themes her ideal clients all face.

And those became Izzy’s core content pillars making the whole content creating thing feel inspiring rather than draining.

So, if you ever wonder if your niche is too narrow or you can’t seem to find the mojo you need to put yourself out there consistently, please tune in. You’ll walk away from this episode with a clear framework to help you engage in an ongoing conversation with the people you most want to help instead of just slogging through more content.

Give it a listen!

P.S. Oh and have you heard that each week I’ll teach an actionable lesson inspired by that week’s episode inside my Instagram Stories? Head on over to my IG account @DallasTraversBizMentor and follow along in Stories. See ya there!