How To Attract Your Dream Client With A Group Program
Jessica Raaum Foster joined me to tackle two big questions: how to attract your dream client and shift from one-on-one coaching to a sustainable group program.
We discussed the challenge of marketing work that’s deeply impactful yet hard to define. Jessica’s coaching can help anyone, but pinpointing her ideal client is key to scaling effectively.
Together, we focused on clarifying who she wants in her group container, defining the outcomes for her program, and designing the structure. This conversation is all about making her coaching business more intentional, streamlined, and successful.
While her Instagram reels pull in curious onlookers, Jessica’s challenge lies in creating urgency for this audience – especially when performance improvement doesn’t seem immediate. We landed on the idea of breaking down her ten-week course, which felt overwhelming, into smaller, bite-sized offerings.
A shorter program could be the perfect gateway to hook curious clients while preparing them for a longer commitment later on. The goal? Retain clients who will truly benefit while building a sustainable business model for her.
Sharpen Your Message
How can you create urgency and craft the right message to attract your dream client? Pricing isn’t the solution to your sales problems, and we dive into why raising or lowering the price won’t magically fix things.
Instead, we focus on defining your ideal client – like “Lisa,” who is competitive, successful, and craves an edge to master the next frontier in her life. Jessica’s message should speak directly to her goals, like leading her kids in play, staying connected to her body, and thinking about longevity.
The takeaway? Lean into the emotions and aspirations of your dream client to make your offer irresistible.
Impactful Messaging
Jessica’s goal is to help peak performers embrace a lifestyle shift – not just solving a problem, but unlocking new levels of excellence. To attract her dream client, we focus on making the benefits crystal clear and tapping into a sense of urgency without relying on gimmicks.
Plus, we explore how messaging should embody presence and authenticity, connecting deeply with the desires and values of her audience. It’s about helping them feel empowered, not requiring external validation – like feeling confident with or without the perfect dress.
Align Your Message With Purposeful Content
Consider the power of owning your evolution and aligning your message to attract your dream client. We explore fear as an invitation to step into excellence, not just playfulness.
Jessica and I hash out a practical checklist for creating impactful content – starting with a hooky headline, clear narration, and always tying back to your client’s aspirations. We also tackle how strategy and creativity can coexist, ensuring every post speaks your client’s language while delivering a strong call to action (CTA).
Ready to raise the bar and connect with the clients you truly want? It all starts with purpose and strategy.
How To Use Your Values
We talked about how to align content with your values to attract your dream client. I suggested connecting the dots between what you offer and the deeper impact your clients want.
Social proof came up – like sharing stories of past clients instead of waiting for testimonials. We also touched on messaging clarity and why it’s key to include values without making them a barrier.
Oh, and don’t shy away from sharing the ripple effect of your work – it’s often more inspiring than you think.
Design Impactful Programs
You can design programs that not only serve your dream clients but also spark meaningful impact. Jessica shares her vision for a course focusing on health, wellness, and performance basics. She also introduces the idea of a membership program where coaching and community come together – giving clients practical tools they can personalize.
We explore how over-delivering can overwhelm clients and why being intentional delivers better results. Plus, I break down how to create a program that appeals to high-achieving, ambitious clients focused on small tweaks for big results – all while staying connected to your core values.
5 Steps to Attract Your Dream Client
Here’s the framework I shared to help you attract your dream client and keep them coming back for more:
- Set Clear Goals: Start by asking, “What do you want in a concrete way?” Clarity beats wishful thinking.
- Measure Results: Create a scorecard to track progress. Celebrate wins and spot gaps. You’ll love seeing proof of success.
- Equip With Tools: Organize everything your clients need in a simple, accessible way. Guide them to pick, test, and refine practices that stick.
- Support Real Practice: Build a structure that helps clients actually do the work. Think accountability, not overwhelm.
- Define ‘What’s Next’: Keep the momentum. Identify the ripple effects and the next level of growth.
It’s all about creating a program that’s clear, practical, and irresistible. Keep it simple, actionable, and fun – like a playdate for progress!
Create An Irresistible Experience For Your Dream Clients
We talked about building what I call a “ripple effect.” It’s not just about the tools or drills – you’ve got to emphasize the transformation at every step. When clients see measurable results, like improved performance or surprising benefits they didn’t expect, they’re hooked.
We also outlined a roadmap for combining self-guided content, education, and live coaching into an approachable, hybrid offering. Think: on-demand resources, pop-up classes, and a community space for meaningful interaction.
The key? Make it clear, layered, and fun, so your clients feel like there’s always a next step they’re excited about.
Simplify Your Offer
Make things less complicated and more effective. Instead of building a huge program upfront, start with a six-month container for six high-touch clients – let’s call them “Lisa.” These are your dream clients who value results over complicated course platforms.
Create a simple, messy one-sheet to explain the offer: who it’s for, how it works, and the goal after six months. Think of it as market research and beta testing all in one. Keep it clear and focused – it’s about progress, not perfection. Trust me, Lisa doesn’t need all the extra fluff; she wants results, and this plan gets you there faster.
Catch the full episode to dive deeper into creating offers that simplify your process, connect with your vision, and help you attract your dream client. Don’t miss it!
