We are dropping into your podcast feed all week long with quick bonus episodes designed to reveal themes and lessons that I have observed this year inside of The Hive.

Yesterday, we talked about the importance of solving the right problems.

Today we will talk about what is probably my number one lesson of the whole year.

Which is why— as values-driven coaches — we have to center the client instead of ourselves.

I first started talking about this in relation to sales calls…

If you’re nervous when you’re selling…or you’re worried about if they even like you…or if they trust your expertise… or if you’re going to annoy them by following up…

That is completely self-centered.

When you center the client it instead becomes “I’m speaking to someone who has a goal they want to accomplish. Am I the person to help them accomplish that goal?”

When we center them, of course we want to invite them to become a client.   Of course, we want to listen to their dreams and goals rather than thinking about overcoming their objections.

This is a massive mindset shift. And for values driven coaches — it’s a lifesaver now.

An obvious place to center the client instead of yourself is in sales calls.

But this rule applies pretty much everywhere in your business and I’m going to give you several examples throughout this episode.

So with that, let’s dive in!