#24 : A whole new way to niche
with Bret Shuford 


Episode at a Glance

My guest this week is Bret Shuford who’s been a working Broadway actor for over a decade. Up until recently, Bret’s niche has been broadway-centric.

As you’ll hear in the episode, Bret is not totally inspired by Broadway any longer. The culture can feel destructive, the decision makers less inclusive…

Yet, it’s been really hard for Bret to transition away from the niche he’s really known for. He came into the episode with a deep desire to clarify who exactly he should serve. If it’s not Broadway, then what is it exactly.

What Bret and I uncovered is a myth most coaches buy into. And that’s the idea that your niche must focus on your ideal client’s occupation, interests, or goals.

But that’s not the only way to niche down. You can draw in the perfect clients when you let your unique process be your niche.

And one thing Bret is so super skilled at is developing an irresistible personal brand.

So in this episode we explore what his business could look like if he let the thing he’s really good at lead the way. It’s a very inspiring conversation that’s sure to bring you a fresh way to think about your own niche.

Want to learn more? If you’re a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.


Bret Shuford
Bret Shuford


Dallas Travers
Dallas Travers

Join the Pod Squad

A Free Inner Circle, Intimate Access Community for Coaches on a Mission

Coming In Hot To Your Inbox Every Week...

  • Transcripts for every single episode
  • Checklists to easily put what you hear into concrete action
  • Behind the Scenes videos from Hive Coaching Calls
  • Uplighting and insightful tips from Dallas to keep you on track and rooted.