A MARKETING PLAN FOR FOLKS WHO HATE MARKETING
Welcome to Coaches on a Mission. I’m your host, Dallas Travers.
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My guest today is Sophee Payne who just might love coaching as much as I do.
But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.
Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer.
And she isn’t interested in spending her day on social media. And though that may sound like a sophisticated form of resistance, for Sophee… this decision came with a ton of intention.
So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.
Here’s what we came up with:
Step 1: Give yourself permission to spend your marketing time the way you want to. It’s your business, after all.
Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business.
Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel.
Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing.
I had so much fun talking with Sophee during our recording and I hope you have fun listening.
02:43 Sophee describes her experience in The Hive
03:50 Sophee shares what she wants to accomplish through this conversation
04:47 Sophee shares where she feels drained in her business
07:39 Dallas summarizes Sophee’s goals with her business
09:00 Sophee shares her business goals for the year ahead
14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September
14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch
17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list
18:35 Sophee discusses how she is currently building her email list
21:15 Dallas shares the benefits of social media marketing
21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use
22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits
24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy
25:48 Dallas summarizes Sophee’s marketing plan thus far
27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients
30:55 Dallas summarizes how clients normally find Sophee for career counseling
31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee
32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues
34:00 Dallas shares what lights her up right now in this season of The Hive
35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable
36:20 Dallas discusses the main takeaway from this conversation for her listeners
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