3 REASONS TO LAUNCH A MINI COURSE
My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until retirement.
So, Li came into our conversation with a big bright idea to offer up one time paid workshops to her audience in order to accomplish three goals:
1: Li’s audience doesn’t really understand coaching, so she wanted to create a way to give them a taste of her work in order to help them see the value through experience.
2: Li likes to mix things up for herself. She’s a transformational coach, so there’s a ton of topics she can help people with. Plus, she likes bringing variety to her work.
3: Li wants to build her list and enroll more clients. What better way to accomplish those goals than to charge for a mini course and then offer a power group as an upsell at the end of the course?
So, Li and I got to work bringing her plan to life during this episode.
We clarified why, exactly, mini courses need to offer an extremely clear and tangible outcome in order to be effective.
Then, we brainstormed topics she could teach on and even came up with a “getting started” strategy so Li can offer her first paid mini course this fall.
If you’re looking for a way to help your audience gain immediate traction so they understand the value of your work, a mini course may do the trick.
So, be sure you’re ready to take a bunch of notes throughout the episode!
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