My guest today is Ana Sanson who helps work-from-home moms reconnect with themselves so they can feel peace in their family, confidence in themselves, and productive at work.

Ana has fallen into the same hole a lot of us values-driven coaches fall into from time to time…

Proving worth instead of providing value.

What does that look like?

Proving worth is self-centered and fear motivated. We get nervous that our clients aren’t making enough progress, so we pile on more tools, more time, more stuff to “help them”. When in fact all that stuff just creates overwhelm and confusion.

Providing value on the other hand is client-focused. We bring our best selves to every client, but we also understand that our #1 job is to hold space and honor each client’s unique journey.

So, Ana and I recalibrated a bit today. We brought her back to the client-centered approach of providing value.

And we did it with one simple question…

“What do you believe in?”

If you ever worry that you’re not doing enough for your clients, this conversation will help you simplify your message and your offerings so that you can provide value instead of simply proving worth.

Let’s dig into it…

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