My guest today is Bex Burton who is a love and relationship coach. And, over the last 18 months, Bex has been struggling to attract clients.
Now, client attraction hasn’t always been this challenging for Bex, so we’ve both been on the hunt for that missing link Bex’s business really needs.
I actually came into this episode feeling kinda frustrated because Bex is awesome and her work truly helps people… so what the heck have we been missing?
Inside the Hive, we’ve been working on niching down for Bex and we’ve gotten close… we just hadn’t totally nailed it yet.
But today’s conversation was a turning point because rather than sticking to the traditional, often surface level approach to niching, Bex and I took a three-pronged approach.
We focused on her audience and their shared experience, her process and what makes it unique from other love coaches out there, and Bex’s stance… what matters most to her.
With this deeper approach to niching, Bex and I uncovered three things:
- The core pillars all of her content must connect back to in order to pack a punch.
- The value of reflecting her client’s beliefs and lived experience in her message
- And, the excitement that comes when you’re willing to go all in on your stance in your marketing
If you ever wonder how the heck to narrow your niche without pigeon-holing yourself, this episode is a must-listen. So, let’s get started.
Shownotes:
To learn more about Tamika Auwai and Content Pillars head to: https://www.orishacreative.com/
