Whether you’re writing a blog, crafting a webinar, teaching a live workshop, or being interviewed for a podcast, it’s important to teach actionable, understandable content, right? Your tribe needs to know exactly how to implement all your wonderful wisdom.
So, whether I’m creating a live talk, an online webinar, or the content of a new program, I use the same, super effective, super simple formula. It’s inspired by the work of James Roche and it’s designed to speak to different learning styles.
And guess what? It’s been so helpful to my clients that I’m gonna share it with you.
So, to kick things off, let’s go through the steps.
Step One: Situation
What obstacle do you want to help your clients overcome?
What objective do you want to help them reach?
Step Two: Solution
The solution to their situation is the process that you plan to teach them. This step is simply about introducing that formula.
Step Three: Steps
This is for the linear learners, like yours truly. Break things down into steps so people like me can see the formula and more easily absorb the process you’re about to walk them through.
Kinda like what I’m doing now… 😉 #CantHelpMyself
Step Four: Story
Illustrate what those steps look like in action. Share a story from your own experience, a success story of a client, or a case study that you reference out in the world.
Step Five: Special Circumstances.
In every class I’ve taught, there’s always at least one, “Yeah, but…” person.
They like what you’re teaching and want to apply it, but they have a special obstacle that they think will hinder the effectiveness of your formula.
This step is about speaking to those objections.
Now let’s take a look at what this looks like. Using this very blog topic as an example, here’s how I’d use these steps in action…
Step One: Situation
“As a coach, you might feel ready to launch your first large group or online program. But, if you’re like a lot of my clients, you might also feel overwhelmed by exactly how you’ll conceptualize and deliver your content in a way that is driving, effective, and valuable to as many people as possible.”
Step Two: Solution
“Good news! I have a solution for that. And it’s called the Through the Roof Content Checklist and it includes five simple steps.”
Step Three: Outline The Steps
“Let me walk you through it… First, you want to present the situation. What are you helping your student with? Next, you’ll briefly outline your solution, followed by breaking it down into individual steps. Step 4 is to use a story to illustrate your formula in action. And finally, step 5 is to address any special circumstances or objections.”
Step Four: Tell A Story
“Last spring, I had a coaching client who was a recent graduate of iPEC. And though she was really passionate about coaching, she had never actually coached a real client before.
As a result, self doubt and fear held her back.
Basically, my client feared that she didn’t have enough experience to draw from in order to teach anything new or valuable. This kept her from blogging consistently or even inviting people into enrollment conversations because she was so afraid that someone would ask what the benefits of her work would be and she wouldn’t be able to speak to that with clarity.
So, I shared this 5 step process with her.
We looked specifically at who her ideal client was and what transformation she wanted to provide. Next, we used her own personal life experience to develop examples as how her work impacts people in a positive way.
Before you knew it, she took these steps and ran with ‘em! She developed a solid enrollment conversation, she wrote a knock-out “About Me” section on her website, and she used it to confidently describe all of her programs. Three months later, she went on to use this formula to launch her first online mini course.
This 5 step Through the Roof Content Checklist was her guiding light. It took all of the mystery out of how to get started and it helped her find her own voice and understand how to communicate with clarity.”
Step Five: Special circumstances
“So, what if you’ve already created some programs and you haven’t used this formula?
My guess is you probably have, you just aren’t aware of it.
I invite you to look at a program you’ve developed, or another signature offering, and see where you’ve unknowingly used this process to develop your content, and where you might be missing one of these five steps.
From there, you can start to take your teachings to the next level. That way, when you create your next program, you’ll speak to a wider audience because you’ll reach those who learn in different ways.”
Done and done.
Your turn. Do you have a nifty process you follow when you create content? Share it with me in the comments!