How many prospective clients pass on the opportunity to work with you because they just don’t have the funds?
I remember years ago wanting so badly to join a platinum level mastermind with a very well-known coach. The investment was $100,000 for the year…. #gulp.
Not only did I not have an extra $100,000 laying around, but I didn’t have a house to put a second mortgage on, credit cards with that much credit available to me, or any sort of collateral needed to get a $100,000 loan.
So, I passed because the financial commitment was just out of reach.
In the the last few months, I’ve experienced this from the other side. I’ve had a number of enrollment conversations with coaches who were excited to work with me but my monthly rate was truly outside of their budget.
But you know what? I really I wanted to work with them, too. I knew I could help them transform their business and we’d have a blast working together.
So, what’s a coach to do?
Well, I decided to develop a new offering that could make things work for both of us. I call it a “power group.”
Think of a power group as four private clients rolled up into one; they share the investment and time that I’d offer one of my private clients.
Here’s what that looks like…
1. Bi-weekly group coaching sessions through Zoom.
2. Each client gets 30 minutes in the hot seat per session while their peers listen and learn.
3. Monthly Facebook office hours to spot coach, edit copy, and answer quick questions.
Truth be told, I love me some power groups…
The investment for each member is ¼ of the cost to hire me privately, plus they actually learn more thanks to the questions and goals of their fellow group members. Plus, I actually save time because the power groups don’t include any additional email support. And best of all, I get to work with people I’m really excited to work with and in a way that fits their budget comfortably. #WinWin
So, as we kick start this new year, and/or as you try to fill your private practice, perhaps this is something you want to consider…
Step One: Reach out to at least four people you’ve had enrollment conversations with who have passed because the investment was out of their reach.
Step Two: Invite them to share the cost of the investment with three other, like-minded, pro-active clients.
Step Three: Develop a power group, led by you.
What a great way to fill your roster, serve more people, save some time and maybe even have more fun in 2017!
For me, it truly has been a win-win across the board.
So, what do ya think? Is this something you’d want to implement? Let me know…