Turn Colonic Clients Into Coaching Clients With an Aligned Offer

My guest Fatima Lowe-Williams is a coach and colon hydrotherapist who helps people achieve their best gut health. Yes, we’re talking the best poops of your life. Fatima joined me with the goal of integrating her coaching work more intentionally with her brick-and-mortar colonics practice, instead of treating coaching as an afterthought.

The big question on Fatima’s mind was how to turn her loyal colonic clients into coaching clients… without making it feel forced, awkward, or like a hard sales pitch. She also shared her vision for a hybrid business that supports both local and virtual clients, so she’s not limited by geography or tied to being in the treatment room all day.

We dug into the real reason it’s been hard for her to make the ask, and it goes much deeper than just messaging or marketing tactics. Fatima realized that holding back from inviting clients into deeper coaching is connected to lifelong patterns around asking for what she truly wants.

Once we worked through the emotional roadblocks, we mapped out a practical, doable strategy for packaging Fatima’s expertise into a 90-day hybrid offer that brings coaching and colon hydrotherapy together. Let me highlight the steps Fatima and I discovered to help her confidently invite her favorite clients into a program that reflects her deepest values.

Step One: Notice Where You’re Downplaying the Coaching

Fatima realized that even though she weaves coaching into her sessions, she’s been treating it like an add-on instead of the value-packed core of her work. Her follow-up emails and newsletters would tack on coaching as an afterthought, which made it easy for clients to ignore.

We looked at how making her offer feel optional or barely mentioned sent the message that coaching wasn’t essential. To change this, you need to recognize your own patterns of under-selling your coaching and start presenting it as a natural, non-negotiable next step for clients.

Step Two: Address the Fear Behind Your Sales Hesitation

Our conversation surfaced that Fatima’s reluctance to invite colonic clients into coaching came from old beliefs about asking being “dangerous” or presumptuous. For years, she learned to play it safe and not ask for much, a pattern many coaches can relate to.

Rather than beat herself up, Fatima recognized this as a learned protector that once served her. By shifting her perspective and seeing her business as a playground for practicing safe, healthy asking, she opened herself to a new way of inviting clients into coaching.

Step Three: Design a Simple, Results-Focused Hybrid Program

With mindset blocks acknowledged, we got practical about shaping her hybrid offer. Fatima will start with a 90-day intensive that combines regular colonics, audio-based coaching, and focused lifestyle support around gut health, nutrition, stress, sleep, and even spirituality if that resonates for the client.

There’s no need for a giant curriculum or fancy videos. Instead, we mapped a pilot program that leverages her zone of genius: short, bespoke audio check-ins, concrete wellness goals, and a personalized structure that fits busy clients’ lives.

Finally: Make a Personal, Direct Invitation

Fatima’s next move is to send audio messages or pick up the phone to personally invite a handful of her favorite clients to join this pilot program. By keeping the invitation conversational and co-creative, she removes the pressure to have every detail buttoned up before launching.

Instead of waiting until the program is “perfect,” she’ll co-create it with the first round of clients, refine as she goes, and let real feedback shape the final offer.

And here’s a nugget you don’t want to miss: If your dream clients are busy and overwhelmed by lengthy emails or slick marketing, sometimes the most effective approach is a warm, 60-second audio invitation that cuts straight to the heart of what you want them to experience. You don’t need everything built before you reach out, just enough clarity to give them the big picture and an honest invitation to build something together.

We barely scratched the surface on how to iterate this hybrid model for virtual clients or package digital resources for broader reach. For the play-by-play on breaking down your own sales resistance and launching a pilot offer that actually feels good, tune in to the full conversation with Fatima Lowe-Williams.