I’ve tested A LOT of sales strategies. This one’s my fave.

Creating and marketing my online and offline programs is one of my favorite things I do in my business. It’s also one of my favorite projects to work on with clients.

My hope is that you’ve got an incredible launch in your business plans for the year.

So, to help ya out, I’m going to share some of my favorite sales boosting strategies in a special 4-part blog series. I have tested the heck out of these with online launches as well as in-person promotions. I’ve learned some lessons and I’ve had some successes. So, I’m excited to share.

Let’s get this party started!

First up… It’s time to get FAB!

If you’ve created a coaching program, you know that every successful launch requires a ton of preparation and has a ton of moving parts. It can feel exhausting. Especially if your efforts don’t convert into sales right away.

That’s why I LOVE this strategy…

But before we dive in, let me set the scene.

Whether it’s in person or online, as part of every launch, I host a free, kick-off event where I teach a juicy portion of the program I’m selling. It’s a great opportunity to give my target audience something I know they’ll find valuable, while also giving them a taste of my new product so they can decide if it’s right for them.

Whether that free event looks like a live webinar, a call, an in-person speaking event, or even something pre-recorded, it’s always a lot of work to prepare and my spirit (or, let’s be honest, my ego!) needs proof that all my hard work has paid off.

Now, please know that while the bulk of your sales will most likely happen in the last few hours of your promotion period, you can incentivize early sales with something I call FAB.

Though your FAB truly is fabulous, it actually stands for “Fast Action Bonus.” Think of it as an extra reward or discount to honor (and incentivise) early purchasers.

In the past, I’ve offered a special early-bird discount for anyone who chooses to register for my program before the kickoff event and sale begin.  This often results in sales trickling (not flooding) in before the launch and gives my confidence a little boost.

I’ve also offered a discount of bonus training for those who take action within 24 hours of my kickoff event. This style of FAB has always brought in a flood of immediate orders, which my bank account loves. It also makes the difference between a meager conversion rate and a jaw dropping one when I’m presenting an in-person offer as well.

So, why are FABs so fab? They honor decisiveness and fast action (hence the name). And rather than punishing clients who take a little longer to decide by raising the price or removing bonuses, I’m rewarding those people who fully commit right away.

FABs also serve as that extra little nudge that some fence-sitters need in order to say yes to your programs.

Now remember this… You can’t just throw random offerings at your customers. The Fast Action Bonus needs to be aligned with the actual program you’re selling.

So, for example, if you’re a health coach launching a 30-day sugar cleanse, it wouldn’t make sense to offer a FAB recipe book of gluten-free desserts. The two aren’t aligned and that FAB doesn’t actually offer any registration-motivation for your audience.

Here are some examples of a juicy Fast Action Bonus that might work better…

• An extra live call
• A bigger discount
• A special download that supports your cleanse
• An e-recipe book of sugar free desserts
• A one-on-one consultation
• A secret sugar resource guide that points out the hidden sweets in your food
• A bonus interview with another health coach or medical professional

Last but not least, I’ve done this long enough to know that someone will always email you with a reason — legitimate or not — about why they were unable to purchase on time.

I think it’s essential that you keep your word. You have to honor the people who were playing within the boundaries you set.

Also, you train your audience. If you’re loosey-goosey with your deadlines, no one will take them seriously.

Okay, your turn.

What’s an extra bonus you can put into place to reward people when they take fast action? Your bank account will thank you…and it will take the edge off when you see purchases rolling in.