Let’s get psychological for just a sec… As humans, we’re motivated in two ways. Up first: Inspiration Motivation. Think of this as moving toward something you desire.  Steven Spielberg said that he finds the energy to pursue his next film by picturing the finished product on the big screen.  That’s inspiration motivation at work. Then, there’s Discomfort Motivation. In other words…  moving away from something you want to change. For example, right now my jeans are snugger than I’d like. I’m literally uncomfortable twisting my fingers around the button fly, so it’s time to hit the gym, drink more water, and cut back on chocolate. If you want to help a potential client tap into the motivation they need to invest in coaching now rather than put it off, you’ve gotta address both the inspiration they seek as well as the pain that they’re in. Here’s how…

Broken record warning… Referrals are hands down the best way to fill your coaching client roster. Before you even think about running ads or building out a fancy marketing funnel, you must have a solid referral system in place. One that runs like water. Yet… most coaches overlook the power of referral marketing….

A few years ago I received an email from a complete stranger who wrote… “Dear Dallas, I admire the work you’re doing and I wanted to bring to your attention a few typos I found on your website. Please review the attached document and make the appropriate adjustments.” I opened this document and it was a whopping seven pages long. Tupos galore (did ya catch the typo there?!) My knee jerk reaction was “$%*# YOU, Hater! How dare you! Who do you think you — wait a second…”