The most common mistake I see coaches make when they build out a course is that they over-deliver. I’ve made that mistake before because I just wanted to knock my students’ socks off and I feared what might happen if I left something out. The result was a program that simply overwhelmed my students. Sure, the content was great, but it was just too much. And if we’re being honest, a little all-over-the-place. Now, I know the value of designing a simple, congruent course that sets my students up to learn something new but win in the process. And, I’m going to teach you how to do it too, in this week’s blog.

I made two big mistakes in my business early on that really slowed down growth and , if we’re being honest, probably took a decade off my life. Mistake #1: I didn’t hire any help because I thought I couldn’t afford it. Mistake #2: I hired the wrong people for the wrong reasons. Let’s dissect these a bit…

NEWS FLASH: If your coaching prices are on point, you shouldn’t convert more than 50% of your discovery calls.  This may be surprising, but it’s true. So, let’s assume your pricing is on point.  That means one out of every two people you bring into a discovery call won’t become a client right away. Now, if you have a turn key system to stay connected with all those leads who didn’t convert, there’s no problem here. But let’s be real… tracking leads and following up aren’t that fun to do.  So, most coaches get too loose around this and they pay a price because of it. Think of all the people who miss out on the incredible benefits that come from being your client just because you don’t know how to follow up. So, how can you consistently nurture the right leads without getting overwhelmed, falling off track, or annoying people? Great question! I’ve got an answer for you in two parts: Organic Outreach and Automatic Value Adds. Let’s dive in…