Before I decided to be a mother, my favorite pastime was work. I am a Capricorn, after all. 🐐 I definitely worked 60 to 70 hours per week and didn’t even blink an eye because I loved every minute of it. I loved strategizing, engaging my clients, kicking around new ideas for launches… the whole thing was fun and deeply fulfilling for me. During that period of my life, I felt very ambitious about generating income. In fact, I measured success (and if we’re being honest, my worth) on how much money I made. Year after year, my revenue increased by a minimum of 50% annually – I was really going for it. The year my daughter was born, my business just kissed the 7-figure mark. What an accomplishment, right? Maybe…

If you’ve ever said to yourself, “My list is too small to (insert exciting, risky, action here that’ll actually help you build your list), then you’re going to love reading this wonderful story about my client who I’ll call Sonja.

Do you ever feel like a tiny fish in a big ocean of coaches in the world? Maybe you have days where you feel even a little jaded. Like there just aren’t enough clients to go around, and the way to get ahead is to be all polish and no purpose. Or that coaching is some sort of scam because the only coaches who seem successful actually coach other coaches. A while ago, a colleague of mine shared a thought-provoking post on Facebook that essentially called the coaching industry out, sharing this very sentiment. But before you start shouting, “Damn the man!” and close up shop, I want to offer a different perspective.