Newsflash: If you want to sell at your live events, you have to make sure people actually attend the event. Here’s the thing: With any free, live event, whether it’s online or in-person, there’s going to be a percentage of people who don’t show up. Check out my 6 best tips for getting butts in the darn seats!

Last month, I shared some of my favorite tried and tested sales strategies for online programs that are easy to implement and effective, to boot. But let’s not forget about in-person events. In my experience, they’re often easier to present and when you set them up properly, they can be quite lucrative. Over the next 4 weeks, I want to share key strategies to help you.

This is the final sales boosting secret for the month and it’s something that’s worked for me time and again. Be sure you check out this strategy and tune in next week when I’ll be sharing sales boosting strategies for in-person events.