Do you ever feel like a tiny fish in a big ocean of coaches in the world? Maybe you have days where you feel even a little jaded. Like there just aren’t enough clients to go around, and the way to get ahead is to be all polish and no purpose. Or that coaching is some sort of scam because the only coaches who seem successful actually coach other coaches. A while ago, a colleague of mine shared a thought-provoking post on Facebook that essentially called the coaching industry out, sharing this very sentiment. But before you start shouting, “Damn the man!” and close up shop, I want to offer a different perspective.

In the last couple of posts, I’ve explored four areas where every coach needs clarity if you’re going to attract, convert, and keep clients. We’ve explored the importance of clarity around: People. Prices. Packages. Now, it’s time to look at Purpose…

I have a client who I’m going to call Brandon. Brandon was undercharging for his coaching fees and he knew it was time to raise his rates. We strategized about what the next level of pricing would be for him and formulated a plan to authentically and respectfully raise rates for his current clients. So, off Brandon went…