If you’ve ever said to yourself, “My list is too small to (insert exciting, risky, action here that’ll actually help you build your list), then you’re going to love reading this wonderful story about my client who I’ll call Sonja.

Not long ago, one of my clients – we’ll call her Tracy – felt completely frustrated because her business income had plateaued and her programs were harder to fill than they used to be. Tracy’s problem was the fact that she focused more on selling her programs than building her list. Sure, she sent out a weekly blog and dabbled in social media, but she had no real process to bring a consistent flow of new subscribers to her list. It wasn’t long ago that I was in Tracy’s shoes, so it was easy to spot the pitfall she’d fallen into. It’s one most coaches make because list building ain’t all that sexy, right? But if you offer online programs, large group courses, or even private coaching, your list growth matters. A lot. Probably more than anything else (except of course your coaching skills). Here’s why:

The most common mistake I see coaches make when they build out a course is that they over-deliver. I’ve made that mistake before because I just wanted to knock my students’ socks off and I feared what might happen if I left something out. The result was a program that simply overwhelmed my students. Sure, the content was great, but it was just too much. And if we’re being honest, a little all-over-the-place. Now, I know the value of designing a simple, congruent course that sets my students up to learn something new but win in the process. And, I’m going to teach you how to do it too, in this week’s blog.