Last week, I addressed the importance of building up your private practice before taking your business online. But let me be clear: If you want to attract people that are not in your inner circle, you need a website. Hands down, no questions asked. But not all websites are created equal, my friend. Without these four things, you might as well not have a site at all…

Feedback from your tribe is priceless, isn’t it? It helps you figure out what’s working and what needs some work. And you don’t need to build surveys or try split testing or hire a research firm to get valuable insight and actionable improvements you c …