Let me let you in on a little secret: it’s not supposed to be.
There's a whole industry whose business model is selling the “go hard and go home a six figure coach” dream but missing a whole lot of steps in between. Like six of them if you’re counting (and we are).
TELL ME IF THIS SOUNDS FAMILIAR:
You got certified in 2020. I’ll give you the latter part of the 2010’s if the great resignation wasn’t your call to finally do the thing.
You know the thing. That coaching (but no one in your group chat quite understands is a thing) thing you’ve been called to do since that little voice in your heart said:
“This can’t be life. We can’t be stuck here doing this. Working long hours. Doing work we don’t love. Helping people we don’t give a hoot about get richer”
Something like that…
You start taking clients on the down low. A little word of mouth here. A little DIY website there. Sprinkle in some free practice clients or mentees.
YAY! WE'RE COACHING. AND IT FEELS SOOOO GOOD.
I can feel you rolling your eyes right about here.
If all you have is three referrals and a google doc of results – the wheels are turning. Proceed to patting yourself on the back, please!
Now it’s time to invest in the programs. The courses. The masterminds. The templates. You know, really expand this thing.
And boy do you invest.
You get the course for list building AND the ‘Reels that Sell’ strategy workbook.
AND The ‘LinkedIn Clients on Repeat Accelerator.’
Oh and that big juicy, shiny course about building the ultimate course all on your own… (hmm...)
The amount of money invested. The amount of time doing. The amount of learning from “experts” who don’t even do what they teach anymore.
It’s just not adding up to the amount of money promised to your bank account.
Which in turn smacks the air out of the sails that is your confidence.
Doesn’t really help that mom keeps bringing up her neighbor’s son and “how proud Bryan’s parents must be that he's a senior account manager?!?”
Which in turns makes you think how long you can hold out until you go back to your old J.O.B.
YOU KNOW WHAT? YOU MIGHT BE ON TO SOMETHING HERE ;)
Because even though you’ve followed every coach's advice on the world wide web, you’re starting to realize:
The whole “just do the work” and “show up” hamster wheel is just that – an exhausting, get nowhere fast merry-go round of shame and exhaustion.
“All it takes is a course and money will start rolling in” is a lot more work and a lot less true than the gurus lay out in the small print.
You’ve coursed, coached, and coerced yourself out of trusting your own voice, expertise, and vision by over complicating your business and overextending yourself.
It’s not only about making the elusive “six figures” – it’s about the impact it will make for your family that needs more of you, for the communities that need that foundation you’ve been dreaming up, the trips you keep Trip Advisor-ing and the team you can hire and mentor with revenue like that.
“How am I gonna prove to myself I was meant to do this coaching thing, make money I can count on, and finally figure out the exact steps to get me there?”
I thought you'd never ask. It’s what I like to call the ripple effect and the philosophy I teach inside The Hive, a one-of-its-kind 12 month coaching and mentorship program.
CONSIDER THESE YOUR NEW MANTRAS:
🙌 It’s okay to trust myself.
🙌 I don’t have to compromise my values in order to be successful.
🙌 Habits matter more than strategies.
🙌 I am capable and worthy of a thriving coaching business.
🙌 It can be easy if I let it be easy.
🙌 If I really want to serve people, I must be willing to sell, charge, and set boundaries.
MORE THAN THAT THESE ARE THE HIVE'S TRUTHS.
It's why 7 out of 10 Hive members average a $70K+ launch on their first course launch.
You don't need to do 1:1 forever.. but you do need a rock solid foundation before you scale.
"I'M IN CONTROL OF MY BUSINESS"
"In three months, I signed 5 new clients, started a group program, hired a VA and paid myself for the first time ever. I finally feel like I’m in control of my business because of the Hive’s client-centered, values driven, authentic approach. It works and it feels genuine."
- Dani Abernathy, Book Coach
"THIS SYSTEM JUST WORKS."
After going full-time in my business, I'm ready to hire a VA. I know exactly what to do to bring on clients when I need them, so it’s exciting to see my business grow. Dallas and The Hive have helped me every step of the way. This system just works.
- Malika Amandi, Executive Coach for Women
"I'M MAKING MONEY + MAKING A DIFFERENCE."
"I'm so proud that I hit six figures for the first time. It’s not really about the money. It’s that I have tangible evidence of the real value I’m putting out in the world. Yes, I worked hard for this. And the supportive Hive community plus concrete strategies and coaching from Dallas made a massive difference in what can feel like a lonely entrepreneurial world."
- Randi Corlin Roberts, Executive Life Coach
THE BIGGEST DIFFERENCE BETWEEN COACHES WHO SEEM TO HAVE ALL THE CLIENTS, ALL THE VISIBILITY, AND ALL THE MONEY TO MATCH IS...
A few things. But nothing you can't learn. You've just got to...
Get crystal clear on your message so that you can speak the language of your dream client and talk about your offer and process without turning into a question or a shrug…
Create simple offers and price them in a way that makes it a no brainer for you to sell and a no brainer for your client to buy.
Get coaching clients who you get so excited about working with, who actually pay you and want to help you find other dreamy (paying) coaching clients.
Build a list through habits not summits, or wonky FB ads, or trauma inducing 5 day challenges.
Hire help finally and learn what, why, and when to delegate — and do it sensibly (not oppressively).
Turn your private coaching track record into a course or group program – and get paid to do market research.
Launch said course or group program in a way that feels good and meets your skills, your habits, and your capabilities where they’re at so you’re not left loathing launches for an eternity.
Rinse and repeat because you know you have a system, a promise, and a product you love delivering and improving quarter after quarter – year after year.
*Our applications & enrollment calls are designed to help you get clarity on your goals.
You’ll never be pressured or shamed into signing up.
(and I’m not just saying that as a sales tactic)
INTRODUCING THE ONLY PLACE UNSEXY, PROVEN BIZ HABITS, REAL COMMUNITY AND HIGH-TOUCH GROUP COACHING EXISTS.
The Hive is a 12 month mentorship program that takes values-driven coaches like you from "cool. I'm certified now what?" to having clients on tap, building an engaged community, and launching your first course or group program.
HOW DOES THE HIVE WORK EXACTLY?
The best of 3 worlds — done right:
1. PART MASTERMINDwhere you are a part of a super supportive and engaged community of like minded, go-getting coaches who respect one another and focus on solutions vs. problems.
2. LEARN + IMPLEMENT AS YOU GO TRAININGthat takes you from beginning to end. We aren't solving just one problem like "how can I find private clients?" or "how can I launch a course?"
Instead, The Hive is 7 complete courses in one platform to take you all the way from niching down to filling your private client roster to list building, hiring and launching a course.
No more hodge-podging. That’s our promise.
3. LOTS OF DIRECT ACCESS TO ME, THE COACH.Unlike some great courses out there or even massive masterminds, I am very hands on. I know your goals. I know your niche. I know what matters most to you. And I even know when you’re hiding. That’s why we host 3 Q&A coaching calls per month where everyone receives direct feedback.
"I'VE NEVER SEEN SUCH A STREAM OF POTENTIAL CLIENTS."
"I’m only in month two and it all feels so positive. Like I’m absolutely in line with my values and I’m moving forward in a way that feels easy and natural.
I’ve never seen such a stream of potential clients coming my way.
Before, I would never, ever in a million years have put myself out there like this. Already, I’m so much more confident about who I am, what I offer, and how to structure my business."
- Melissa Harding, Vocal Coach
"I'VE LEARNED TO TRUST MY INSTINCTS."
"I've learned to trust my instincts instead of getting everybody and their mama's input. Now I have the confidence to lead my business the way I have always led my life — the values-rooted way.
Biz-building is a BEAST that I'm proud to say I've stuck with and made my own because I've had plenty of private clients over the years — today I also have a small group program, and I'm about to launch a membership."
- Tilita Lutterloh, High Performance Coach
HERE'S WHAT'S WAITING FOR YOU INSIDE THE 12 MONTH MENTORSHIP EXPERIENCE THAT IS THE HIVE...
A suite of courses at your fingertips, meant to build on each other, or wait for you to come back when you need just the right answer to create what we call the Ripple Effect — actionable, step-by-step courses designed for getting things done like:
Tap into the words your audience uses to describe their goals, their struggles, their needs so you’re both speaking the same language. The language of dream clients and dream results. Leave with rock solid messaging that goes beyond the ideal client avatar we all know and roll our eyes at.
Too many offers floating around? Not sure which one to put out there? Get clarity around your prices and offers so you can feel great about what you’re selling, how it’s priced and the confidence that you can deliver on your promise.
So life changing it’s now a stand alone program. But as a member it’s already waiting for you inside your dashboard. This simple but powerful course lays out every step for how to find 7 perfect match clients in 30 days using your coaching skills and not icky sales tactics or shame marketing.
Learn how to be more visible, more daring and fall in love with being consistent so you can attract more people into your community without the stress of figuring out what to say, where to say it or why you’re the person to say it.
Learn the elements of a super juicy lead magnet and the four simple ways to get it out into the world so you can attract a steady flow of the rightpeople who will make a difference in your business. Plus a behind the scenes walkthrough of the tech so you can easily get your lead magnet off your laptop and into the hands of your people.
Everything you need to know about delegating and freeing yourself from MailChimp madness. Learn how to find and hire rockstars, get the blueprint for hosting regular productive meetings, give up control of your inbox, stay organized and delegate like a boss so you can keep doing more of the things you love.
Congratulations, you’ve mastered the art of being a connector, a collaborator, and a communicator. You’ve got a rockstar team and built an amazing community. Time to 10x that impact with a course or group program. I’ve bottled up all the lessons I learned from launching 19 courses so you know exactly how to build, launch and sell your course.
Every module in each course includes slides, transcripts, and worksheets… we love a good worksheet.
"I'M ON TRACK TO PASS 6 FIGURES THIS YEAR"
"I just replaced my annual salary from my 9-5 job. This means I can confidently scale back my non-coaching work while I continue to grow my coaching roster. I’m on track to pass the six figure mark this year. Now, I’m basking in the freedom that comes with finally being able to do what I love."
- Matthew Eriksen, Branding Coach
"I'M NO LONGER HIDING"
"I’ve been a coach in some capacity for 12 years and this is the first time that a potential client has shown up because of my direct effort. Not an employer, not fate, not my mom… but my own clear action.
I'm officially not hiding anymore. Which for someone who has felt stuck for the last four years, this is a big deal. This program and this community is game changing. I feel seen, safe and excited to share my wins here."
- Jessica Raaum Foster, Neuro Performance Coach
PLUS, YOU'LL GET TONS OF SUPPORT...
We've got 4 Live Coaching Calls a month that serve different time zones. Get focused, easy to follow Q&A and LIVE coaching. Can’t make it in-person? Calls are recorded and added to your dashboard and our members only podcast so you can listen anytime, anywhere.
Month a blur? Need some focus time in between ramping up clients and ramping off your job? Every last week of the month we host 5 two hour co-working sessions to help you get caught up with the course, brainstorm with fellow Hive members or focus on biz building habits.
Everything you need to onboard new clients like a boss with templates for your intake form, contract, welcome email and traction report, and The Perfect Price Matching framework.
👇 READY TO MAKE THIS THE YEAR YOU PROVE TO YOURSELF YOU CAN HAVE A PROFITABLE COACHING BUSINESS?👇
Just so you know, there’s no penalty for paying monthly
nor is there a discount for paying in full – you do what feels right for you.
BEFORE YOU PROCEED...
Super important, and I won’t keep you long, but I don’t want you to speed past this PSA...
The Hive isn’t nor will it ever be a program where you’re guaranteed to join if you have $6,500 to invest. We work really hard to curate a community.
SO, WHAT DOES THAT LOOK LIKE?
First of all, our application is not a pretend, “exclusive” application process. Yes, there is an application process but it’s there to gear us up for a productive call so I have everything I need to bring for a look inside your business. Not to collect a bucket of your pain points so I can splatter them all over my marketing.
And two, I want to make sure that this program can actually bring you closer to reaching your goals (if not completely get you there). If I don’t feel that’s a possibility right now, next month, hell even next year I want to leave you with some questions and steps to work on so if and when you make your way back to The Hive you’re absolutely positioned to get the results you deserve.
Let us know on your application and see if you qualify to apply your tuition.
"I'M SO PROUD OF HOW FAR I'VE COME"
"The thing I’m most proud of in my business is the structure. I now have a smooth onboarding system to bring on clients. I have foundational pieces to make my workflows and my schedule smarter. I’ve even hired 5 team members which I could not have imagined a year ago. I’m so proud of how far I’ve come and excited to serve even more clients more efficiently."
- Elizabeth Ruth, Marketing Coach
"I'M GROWING AT MY OWN PACE"
"I’m building my coaching business while I’m still at my full time job. The structure and support inside The Hive make that possible. There’s no pressure or competition in this community - just support to build the kind of business that works for me. And, the coaching calls are fire! I feel like I grow and my business grows with each one."
- Jolea Payne, Coach for Black Women in Non-Profit
"THE HIVE IS A GAME CHANGER"
"I joined on a whim because Dallas’ free content is so valuable. But I didn’t anticipate how quickly my business would grow with the Hive’s tools and systems. I feel greater clarity after every coaching call and am amazed at how individualized and helpful Dallas' guidance is. The Hive is a game changer. You won't regret this investment!"
- Izzy Stephens, Indie Filmmakers Coach
THE HIVE IS HOME FOR YOU IF...
You’re a brand new coach who’s put in some work or a not so new coach who’s hit a plateau feeling a little overwhelmed or scattered.
The question you ask most often is “What else should I be doing?”
You’re done with hodge-podging freebies, courses, coaching and facebook groups just to be right where you started a year ago.
You’re ready to let your messaging and marketing do the heavy lifting to bring in a steady stream of people you can turn into happy clients because now you’re just as good at selling as your are serving.
You’re convinced all you need to do is focus on simplifying your business and building repeatable habits that add new faces to your lists and grow your reach.
You dream of one day launching a course or group program so you can free up more time to do the work you love doing, making more money, and helping others.
You’ve been manifesting a clear and proven roadmap designed specifically for YOUR BUSINESS.
HIYA! I'M DALLAS :) I give coaches the clarity and structure they need to attract incredible clients, sell with soul, build a strong and loyal following, and launch meaningful programs so they can make more money, have more freedom and help more people.
You: Dallas, huh?
Me: Yup and nope, I wasn’t born in Dallas (Canada, actually). I’m pretty sure I was named after the soap opera. My mom won’t admit it, but the timing of the series premiere is just too suspicious.
My hubby Andrew and I have been married for 15 years, I’m a proud Mom, and dog lover (although I wasn’t always – a dog lover that is).
My two guilty pleasures are skincare + true crime stories. This photo truly is me in my happy place because I’m listening to Crime Junkie with a homemade avocado cacao mask on.
I’m a bit of a detail and efficiency freak. My brain thinks in worksheets and frameworks. When I was little you could find me in my room on Sunday nights planning out my outfits for the week and making my bed… at night… while I was still in it.
At 13, my first job was at McDonald’s and I loved every minute of it. The efficient systems, rules and routine all made my heart sing. Not to mention the free french fries for lunch.
I CREATED THE HIVE TO HELP MORE COACHES HELP MORE PEOPLE.
Wouldn’t the world be a better place if everyone felt safe to ask for the help they need to build a better life? That’s what we do as coaches. And I want to help you make the impact you want to make and make the money you need to feel free.
Inside The Hive, I’ve incorporated these four core values that I’ve carried over from every business I’ve launched:
Agency or empowered ownership of every choice you make
Belonging that’s created when a program just feels like home. Our community consists of coaches from every niche… It's not just a bunch of business coaches coaching other coaches about how to get coaching clients.
Integrity, we don't simply mean "doing the right thing". Instead, integrity is the active practice of authenticity, transparency, honesty and caring.
My favorite: SPARK! It’s that moment when the way you see yourself completely changes because of something you just accomplished. I’ve seen it in my daughter's eyes when she taught herself to ride a bike and I see it everyday in The Hive.
DIVERSITY, EQUITY, AND INCLUSION MATTER
When I say we help coaches build a business they’re proud of,
we mean ALL coaches.
The online coaching industry does not do enough to amplify BIPOC voices or serve marginalized or underrepresented communities.
In 2020, I took the pledge. And I ask that all my members do the same.
*Enrollment calls are designed to help you get clarity on your goals.
You’ll never be pressured or shamed into signing up.
Questions Coaches Ask Before Saying “Let's do this!”
to The Hive...
It's designed to go from "great! I'm a coach now" to "I can't believe I launched my course and people bought it!" in 12 months. Some coaches take longer because, well life. Others easily stick to that timeline. As I always like to say: Think Big, Start Small, Move Steady.
We recommend setting aside about 8-ish hours per week which includes:
• Attending our weekly group call (2 hrs) --that's 3 episodes of The Great British Bakeoff on Netflix
• Moving through the trainings (3 hrs) -- that's two days worth of mindless IG scrolling -- go ahead check your screentime
• Implement what you learn (3 hrs) -- that's three hours more of doing what works AND not doing what keeps you busy and worried about where the next client will come from
ABSOLUTELY! That's why we cap the year's mentorship enrollment at 75 people.
I love coaching. It's my superpower and our Hive coaching calls are my happy place.
We also understand that too many programs out there call themselves masterminds or coaching programs, when in fact they're nothing more than a course with a few Q+A calls and a big price tag. This is truly a coaching program and I make it my business to know you, understand your business, and give you smart, heartfelt guidance every time you raise your hand.
If you're a coach and not a white supremasist, yes. You could spend a year cobbling a business together with free stuff you find on the internet or you could dive into a complete program that covers everything you need: nailing down your message, landing clients, building your list, hiring a team, and launching a course.
64% of our members renew for a second year because the program and the community is just so awesome. The monthly tuition you pay for year one will simply roll into a month-to-month subscription for as long as you wish to remain in The Hive .
We will only accept 75 new members in 2022. That's the magic number of members we know we can onboard with love, attention, and focus.
The total Hive membership hovers at right around 180 students because people just love to stick around!
This is not yet another program hosted by a business coach who coaches other business coaches about how they can coach more coaches about how to get coaching clients.
We have yoga instructors, acting coaches, ADHD coaches, love coaches, health coaches, hormone coaches, divorce coaches, life coaches, law school coaches, LGBTQ+ coaches, diversity coaches, life purpose coaches, authenticity coaches, leadership coaches, and even a couple of business coaches inside the Hive.
READY TO MAKE THIS YEAR THE ONE WHERE YOU FIND YOUR HIVE AND HAVE YOUR MOST PROFITABLE YEAR YET?
"Today, I am crystal clear about who I serve and the impact I have. I know how to find clients. In fact, I’m celebrating the third client saying yes to my first ever small group. This makes my business feel very real and so good.
I’ve designed a signature system that aligns so well with my stance which is clarifying and productive. My marketing has gained traction which inspires me to keep showing up with an approach that feels authentic and effective."